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200 Years of Purity & Innocence

Born on the streets of Soho, London, Pears- world’s first translucent soap is still in…

Anusha Dandekar Keynote Speaker at Pitch Youth Marketing Summit & Awards 2013

Anusha Dandekar Keynote Speaker at Pitch Youth Marketing Summit & Awards 2013 held on 18th…

CASE STUDY: How HP changed perceptions about in-home printing

Never believed printing could make a difference to a student’s life? HP thought differently when…

When an aspirational brand turned relational

As Tata’s Tanishq, an aspirational jewellery brand launched their latest TVC, critics applauded the brand…

CASE STUDY: Colgate creates brand recall for its value pack

Campaign: Gaon gaon mein hero Client: Colgate Dental Crème Agency: Group M Background: Colgate was…

CASE STUDY: Nokia Lumia 510

Campaign: TRENDIFY IT Client: Nokia Lumia 510 Agency: Maxus India Background: Nokia’s mission is simple:…

Siemens takes the creative story telling route

Advertising technology that supports millions of lives every day, often goes unnoticed. This is the…

Fresh twists in interactive marketing

As the ‘scratch-and-win’ mania in print ads fades, mobile-based innovation in advertising is gathering momentum.…

Comic content used to pull in advertisers for Youtube

The comedy week on youtube might have ended but it has given marketers reasons to…