Hoping to take glucose biscuits beyond the masses, Parle has come up with Parle G Gold, a brand extension for Parle G, the leader in the glucose biscuit segment. Maintaining a fine balance between the old world charm to keep old consumers
Putting all speculations at rest for its anticipated launch in the Indian market, American frozen yogurt chain, Pinkberry has finally arrived in the country. It has signed a franchise agreement with Mumbai based JSM Corporation to grow the brand’s presence in the
Hoping to give impetus to 3D television market in India, luxury TV brand, Vu Technologies, has launched a Vu 3D camera. The company feels that while market is full of 3D TVs, there is very little content for the viewers. The Vu
With a strong distribution base in place, Fujifilm India is all set to expand presence
The Rs 9,000 crore confectionery market has been buzzing with activity including new product launches,
Cricket tournaments have always been an important media platform for marketers targeting male consumers. In
IPL’s fifth season has been on for three weeks now and so far the TV
The Indian travel luggage segment is experiencing a lot of action that has transformed boring
Unlike his former colleague, Emmanuel Upputuru, the National Creative Director of Publicis India, KV Sridhar
Every time I pass a newsstand or flip through the pages of a magazine, my
It’s not for nothing that the world is called a global village. Every part is
Market demands for products – utility, luxury or otherwise though share a symbiotic relationship with
The Indian magazine industry has been facing tough times over the past few years as
Rewind to 22 years ago – privately-run satellite television started India’s media technology revolution in
If you haven’t already heard, Facebook announced a complete shift of its brand pages to
Jeroen Boschma is a respected marketing expert and sought after international speaker. He is the
There are certain brands in the marketplace that have stood the test of time and
Penguin India, India’s one of the largest book publishers has launched a Penguin collectibles and
A handy guide for both marketers and consumers, ‘Consumer Rights and You’, is all set
In an exclusive interview with Ashish Jha of Pitch, Pradeep Kashyap shares his insights into
In its second edition, the title ‘Rural Marketing’ authored by Pradeep Kashyap, CEO and Founder,
Microsoft, BMW, Google, Apple, Adidas, Mercedes, Audi, Disney, Sony, IBM – in that order, rank
ad2c, mobile marketing and advertising agency, expanded its team by hiring Mindshare’s Harish Nair and
The fear of using mobiles for shopping online is diminishing and more Indians with internet
Lycos Inc, a search engine and web portal, and a wholly owned subsidiary of Ybrant
LinkedIn, social networking portal for professionals, announces acquisition of content-sharing platform SlideShare for approximately $118.75
According to a study conducted by market research firm Ipsos, fiscal year 2012 is all
The drink’s turned 40 already, yet the tangy refreshing spell on consumers hasn’t diminished. Riding
Be it Holi or Diwali, the one snack that replaces your local namkeens (snacks) just
Imagine the fun of having a mango, and associate it with a brand! Frooti is
It was Levi’s, the iconic American denim brand that originated the concept of branded jean
The adage ‘the more you sleep, the more you lose hence the lesser of it
It isn’t often the case that the name of a brand is so finely intertwined
Sam Balsara, Chairman & MD, Madison World expects marketers to be cautious in the first
Satyajit Sen of ZenithOptimedia is optimistic about the growth of ad spends in 2012. He
Courtesy: CNBC TV18 (Storyboard) If 2010 was a sunshine year for the media advertising industry,
Praveen Sharma, Head of Media Sales, Google India, talks about the reasons behind the growth
The apple of every marketer’s eye, digital today, is expected to see a 50 per
In an experiential marketing initiative, Absolut, the vodka brand is engaging the youth through music
Move over Virtual Reality (VR). It’s time for Augmented Reality (AR) that’s the new buzz
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