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January 25, 2012 at 8:30 Organic food luring weight conscious consumers big time 0
January 25, 2012 at 8:29 Keymon Ache merchandise to lure kids 0
January 25, 2012 at 8:28 Super Zoozoo in an online adventure series 0
January 24, 2012 at 8:33 Puma signs swimmer Rehan Poncha as brand ambassador 0
January 24, 2012 at 8:31 Vivek Malhotra is new Marketing & Research Head for TV Today 0
January 24, 2012 at 8:30 Tanishq seeks design ideas from consumers for Mia 0
January 20, 2012 at 8:30 Greenply asks consumers to create for ‘Always’ graffiti 0
January 19, 2012 at 16:16 PK Umashankar new VP, Customer Service Operations, Ford India 0
January 19, 2012 at 8:49 Kotak searches for ‘Another You’ in Delhi Metro, Meru cabs 0
January 19, 2012 at 8:45 Penguin launches merchandise as part of silver jubilee celebrations 0

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Jasper Levi: Intriguing rant, this... I wonder if the dearth of advertising in this spac

Organic food luring weight conscious consumers big time

Pitch / January 25, 2012

In keeping with the focus on consuming healthy foods, Indian consumers are shopping for food items that promote health benefits. According to an online survey conducted by research agency Nielsen, slightly more than half of urban Indian consumers claim to

Keymon Ache merchandise to lure kids
Pitch / January 25, 2012
Cartoon character, Keymon Ache, created by channel Nickelodeon, specifically for the Indian audience, will have its own merchandise now. Wiesner Wordwide Kreations (WWK), a wholly-owned subsidiary of US-based fashion conglomerate, Wiesner Products has bought the license to sell Keymon Ache
Super Zoozoo in an online adventure series
Pitch / January 25, 2012
Zoozoo, the character that’s on a mission to promote Vodafone, usually gets disruptive during the Indian Premier League (IPL). However, this year, it’s trying to make news nearly three months ahead of cricket tourney. Zoozoo now has an entire comic

December 2011 COVER, LATEST / January 3, 2012
November 2011 COVER, LATEST / November 24, 2011
October 2011 COVER / October 1, 2011
September 2011 COVER / September 1, 2011
August 2011 COVER / August 1, 2011
July 2011 COVER / July 1, 2011
June 2011 COVER / June 1, 2011
May 2011 COVER / May 1, 2011
April 2011 COVER / April 1, 2011
March 2011 COVER / March 1, 2011
February 2011 COVER / February 1, 2011
January 2011 COVER / January 1, 2011

COLUMNS
INTERVIEWS
BOOKS
FOODS
BRAND JOURNEY

The ‘Mother’ brand January 10, 2012
If one were to look up the definition of brand in the traditional tomes penned
Role reversal January 1, 2012
The long standing debate on gender and psychology about men and women changing their traditional
What is brand ‘Delhi’? January 1, 2012
Dil walon ki Dilli’ recently completed its 100 years. If not the entire nation, Delhiites
Why this Kolaveri? January 1, 2012
Everybody seems to be asking this question? And as this column is supposed to be
Let’s Get Real: It’s Not Marketing We Do Today, It’s Branding November 8, 2011
When I started to work at General Electric, marketing had the cachet of social media.
Small may be the right fit November 8, 2011
How does a small agency start? At the after-party with some hard drinks, a few

‘We are not looking at communicating with youth’ January 13, 2012
Don’t be shocked by the headline. Ramesh Chembath, AVP, Marketing, Godrej Appliances, tells Pitch that
“India is a hub for small cars” November 24, 2011
In a candid chat with Ruchika Kumar of Pitch, Nigel Wark talks about key marketing
“FMCG offers huge opportunities” November 22, 2011
In an exclusive interview with Ashish Jha of Pitch, Pradeep Kashyap shares his insights into
“Tata… is not known in Europe” September 11, 2011
Bernd Schmitt, Professor at Columbia Business School, New York is well known in the marketing world
“Reaching out is a big challenge for a direct selling company” September 11, 2011
The direct selling industry in the country is estimated over Rs 7000 crore, growing at
“If you want to deliver the best, you have to localise” September 11, 2011
For Sunay Bhasin, the newly appointed Marketing Head of Pizza Hut, every day at the

Penguin launches merchandise as part of silver jubilee celebrations January 19, 2012
Penguin India, India’s one of the largest book publishers has launched a Penguin collectibles and
Consumer Rights and You to be launched today January 10, 2012
A handy guide for both marketers and consumers, ‘Consumer Rights and You’, is all set
“FMCG offers huge opportunities” November 22, 2011
In an exclusive interview with Ashish Jha of Pitch, Pradeep Kashyap shares his insights into
The changing ‘Bharat’ November 22, 2011
In its second edition, the title ‘Rural Marketing’ authored by Pradeep Kashyap, CEO and Founder,
Rousing the consumers August 16, 2011
The book ‘Built to Love’ elaborates on emotions related to a product’s identity in the
Ouched by the ad bug July 8, 2011
Don’t Go Away, We ‘ll be right back’ is the whackiest book ever written on

Organic food luring weight conscious consumers big time January 25, 2012
In keeping with the focus on consuming healthy foods, Indian consumers are shopping for food
Lay’s bakes an inch loss story; woos young women January 18, 2012
It’s baked. And to drive home the point, Lay’s is calling its new offering ‘Baked’
Domino’s adds more cheese to pizza January 10, 2012
Based on insight that consumers prefer ‘heavy’ dishes during winters, Domino’s has launched ’3 Cheese
Frozen foods: The melting point November 18, 2011
I want it easy and I want it quick’. Today, the urban consumer swears by
2011 Anniv Special: 50 Hits: KFC – Chickens cross the road October 25, 2011
Smart Quotient: Offerings priced as low as Rs 20 To get a bigger bite of the
2011 Anniv Special: 50 Hits: Britannia – High on health October 25, 2011
Smart Quotient: Britannia’s focus on health-centric products Swasth Khao, Tan Man Jagao” (Eat Healthy, Think

Fresh forever September 10, 2011
The drink’s turned 40 already, yet the tangy refreshing spell on consumers hasn’t diminished. Riding
A twisted journey August 16, 2011
Be it Holi or Diwali, the one snack that replaces your local namkeens (snacks) just
The Mango Mania July 8, 2011
Imagine the fun of having a mango, and associate it with a brand! Frooti is
Den of Denims May 1, 2010
It was Levi’s, the iconic American denim brand that originated the concept of branded jean
Kurl-on: A sleeping business! August 3, 2009
The adage ‘the more you sleep, the more you lose hence the lesser of it
Leveraging heritage April 13, 2009
These days brands are born almost everyday, but only a few are able to leave