Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Traditionally Hindustan Unilever has been the Mecca of marketing. If you look at CEOs and Marketers in Indian Corporates, most of them have been Lever’s Alumni. In today’s context, the old tag line of India’s first Advertising and Marketing magazine,
The year 2009 for Indian Cinema concludes with the troubled Bollywood taking cues from the latest blockbuster ‘3 Idiots’ and humming “All is well” as advertising on the medium dipped to a dismal low. “The year 2009 was not a
The third largest traditional media format, with 6.1 per cent share in the national ad pie of Rs 18,670, the outdoor industry has met the projections made in the mid-term review of the Pitch-Madison Media Advertising Outlook. However, as compared
The virtual world has braved the real world downturn blows in the smartest way. While other mediums either crawled or took a step back, all through the year 2009, internet emerged as the fastest growing advertising medium for the second
The radio medium did not play a happy song in 2009. Pegged to be a lukewarm year for the audio medium, the year turned out to be much quieter than expected. The medium earned a total advertising revenue of Rs
Brand associations and strategic tie-ups with consumer brands are not new phenomenon in the landscape of cinema advertising. For past few years, the fierce competition among products and brands in the domestic market, has led the trend evolving better as
Ruchira Jaitly, Vice President (Marketing), PepsiCo India (FritoLay division), started her career with Unilever, working in sales for personal products in Western UP and Rajasthan and later on brand activation and innovation in its hair wash category in a stint
Anish Srikrishna joined SpiceJet on May 1, 2009 to head the marketing function for the company. He brings along over 15 years of experience in sales and marketing across various industries including hospitality, retail and FMCG. Prior to SpiceJet, he
Khushiyon ki home delivery, the tagline of Domino’s, seems to have delivered happy days for the pizza delivery specialist – as the brand likes to call itself. The pizza delivery major defied the slowdown and continued to be on a
Adios cola war. The summer this season promises a war fought on the lemon and lime flavoured offerings between the cola giants – PepsiCo and Coca-Cola, and Parle Agro. The contenders include Nimbooz by PepsiCo, Minute Maid Nimbu Fresh by
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