Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Examination results during school days always used to come with a surprise. Students hardly noticeable throughout the year topped the class and we used to wonder what happened! When I look at some of the regional brands like Ghari, Catch,
The inspiration for the topic this time is Mr Kishore Biyani’s tweet last month: “Been to Haridwar. Understood why we don’t sell swimwear, we urgently need our own hosiery brand.”That set my train of thought on the clutter in communication
Vivek Nayer, Senior Vice President, Marketing, Mahindra (Auto Division) has been with the company for the past six years now. Prior to M&M, he was working with Reckitt Benckiser, UK as a Global Category Marketing Manager (Furnishings and Floor care).
In an exclusive interview with Ashish Jha of Pitch, Hemant Malik, Chief Operating Officer, Trade Marketing and Distribution, ITC talks about how marketing has evolved over the years. Excerpts: In a cluttered market, how do you ensure effective communication? It
In an interview with Ruchika Kumar of Pitch, Ashutosh Tiwari, EVP, Strategic Marketing Group, Godrej Industries, talks about the changing marketing scenario and evolving digitised world and its impact on brand communication strategies. Excerpts: How do you think brand communication
Ajay Kakar, CMO, Financial Services, Aditya Birla Group, has over 20 years of experience in varied roles ranging from being the Country Head of Ogilvy PR to being the Head for Branding & Communication at Reliance Capital. At Aditya Birla
Some of the most compelling innovations of our time are poised to emerge not in the U.S. or other developed countries but in emerging markets such as China and India. Dubbed “reverse innovation,” the concept encompasses any innovation that is
Amol Dhillon, Vice President, Strategy & Planning, Woodland, talks to Ruchika Kumar of Pitch about Woodland’s future plans and its increasing focus online. Excerpts: In a country, where footwear brands fit hand-in-glove with sports, how do you pull consumers towards
Renault, the French carmaker, which made its reentry into the Indian market recently, is not emphasizing much on its sole car, Fluence, currently in the market, but is on an overdrive to get its branding right. The plan is a
The bottled water industry is one of the country’s fastest-growing industries. It is worth Rs 2,200 crore and is growing at 40 per cent year on year. Currently, it constitutes 15 per cent of the overall packaged beverage industry. And
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