November 2011

“India is a hub for small cars”

In a candid chat with Ruchika Kumar of Pitch, Nigel Wark talks about key marketing strategies for Ford India. Excerpts: What are some of your key learnings from your postings in Australia, New Zealand, Thailand and India? That the customer

Shock and Awe

It’s a ‘not so swanky’ office – yet is appealing – at Level 4 of the Maxity Building in Bandra East (Mumbai), from where came some of the biggest marketing ideas that India Inc. has seen in the last two

Wark: Australian for success

Nigel Wark is smitten by the diversity of India – the number of languages, the complexity of culture, religion, the festivities associated with the latter and consequently the number of auspicious days. While personally, this diversity humbles Wark, at the

A Fresh Outlook

A marketers job goes beyond understanding consumer behaviour and to some extent involves an understanding of anthropology too, which makes his job that much difficult. Can someone from outside come and understand the local sensibilities better, particularly when you are

“FMCG offers huge opportunities”

In an exclusive interview with Ashish Jha of Pitch, Pradeep Kashyap shares his insights into the key opportunities  and challenges in rural and small town markets in India. How consumer behaviour has changed in small towns and rural markets over

The changing ‘Bharat’

In its second edition, the title ‘Rural Marketing’ authored by Pradeep Kashyap, CEO and Founder, MART, captures the changing trends and reflects on latest marketing initiatives in rural markets. Exploring new dimensions of rural marketing, the new edition comes with

SEC: Fair division finally?

While the marketers in India can heave a sigh of relief now, the country’s booming small towns and villages also have a cause to cheer.  This is due to the new simpler socio-economic classification (SEC) revealed recently by the Media

Horlicks: Making of a mega brand

You can’t just drink Horlicks anymore. You can eat it too and in many forms. A brand that started as baby food, and a substitute for milk, over 100 years ago and morphed into a health drink and remained so

Frozen foods: The melting point

I want it easy and I want it quick’. Today, the urban consumer swears by this motto and is constantly on a look-out for options on the same line of thought. A category that seems to be getting all the