Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Pregnancy is stylish: Destination Maternity assures to-be-mums 0
Parle G baby in pursuit of Gold 0
Pinkberry swirls into Indian yogurt market 1
Vu flashes 3D cameras 0
A new M from Merc; Peter Honegg happy at No 2 position 0
Rowdy Rathore to sell Dream Yuga; Will the Akshay-Honda pair gel? 1
In demand: Eco-friendly brands 0
Are Van Heusen & Allen Solly wearing the right look? 0
Olympus dons a retro look to drive brand nostalgia 0
A ‘clean’ picture for Horlicks’ campaign 0
Pitch Madison Media Advertising Outlook, the most coveted report on predictions of ad spends, is all set to be launched on February 17, 2012 in New Delhi. The special report, in its eighth year now, tracks and analyses how and
Parle Products, one of the largest biscuit and confectionary manufacturers in India, has entered the low-cost choco-chip cookie market with the launch of Happy Happy. The product will be available at price points of Rs 5 (45 gm) and Rs
The new 50:50 joint venture between Starbucks Coffee Company and Tata Global Beverages will be branded as: “Starbucks Coffee ‘A Tata Alliance’,” and to start with will have retail stores in New Delhi and Mumbai. Moving beyond coffee, the companies
In an experiential marketing initiative, Absolut, the vodka brand is engaging the youth through music at fairs. Using India Art Fair as a platform, Pernod Ricard India, the company that sells the brand in India, installed 10 Absolut labelled bottles
Move over Virtual Reality (VR). It’s time for Augmented Reality (AR) that’s the new buzz word for marketers. As an ‘experience’ tool, while AR gives a more real feel to users/customers, it is an expensive tool that is keeping marketers
Nivea India has appointed Sunil Gadgil as Marketing Director for its India Operations. Gadgil comes in from Bausch and Lomb, where he headed the marketing function and was responsible for marketing and trade marketing strategy for the Vision Care business.
In keeping with the focus on consuming healthy foods, Indian consumers are shopping for food items that promote health benefits. According to an online survey conducted by research agency Nielsen, slightly more than half of urban Indian consumers claim to
Cartoon character, Keymon Ache, created by channel Nickelodeon, specifically for the Indian audience, will have its own merchandise now. Wiesner Wordwide Kreations (WWK), a wholly-owned subsidiary of US-based fashion conglomerate, Wiesner Products has bought the license to sell Keymon Ache
Zoozoo, the character that’s on a mission to promote Vodafone, usually gets disruptive during the Indian Premier League (IPL). However, this year, it’s trying to make news nearly three months ahead of cricket tourney. Zoozoo now has an entire comic
Puma India has signed swimmer Rehan Poncha as its brand ambassador in a run up to Olympic Games being held in London this year. While Poncha will feature in Puma’s communication, he will also sport Puma apparel for all the
Comments