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Ad spends grow by 8%: Pitch Madison Report

If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the Pitch Madison Media Advertising Outlook 2012 together, and spoke to media marketers, brand managers and media decision makers at Madison, the refrain we got was: The year started on a positive note, yet as global economy saw another churn, inflation rose above 10, the Rupee weakened against the dollar, advertisers went into a shell, and held back their purses. Read More

Comments

vaidyanathan: interesting story! is Amul mentioned in the case study! this is one Indian
nishikant: Great insight, still remember you lecture on role of fear at RAPIM.Thanks
Aritra Kar: The piece on Augmented Reality wasindeed an interesting read. The marketers
Shishir: I feel that the success of the repositioning will depend on greatly on the
Vijay: WHY there no Recording facility in Dish Tv recorder?
Amit Goswami: Some thing which doesn't come as surprise to me as I knew who's the head of
aparna chatterji: Wishing you the best for all your endeavours in the future.I just went thro
Madhusudhan Rao: This is great. This article shows how much in-depth study you guys did to a
Rahul Dubey: Hi Pallavi, Lovely piece. Thanks
Amit Sati: First of all many thanks for doing this wonderful job of bringing such info