The Rural Marketing Association of India (RMAI) has elected Pradeep Kashyap, CEO of MART, Delhi as its President for the second time for the year 2012-13.
Speaking at the Annual General Meeting of RMAI, Kashyap said that the relevance of RMAI has gone up significantly because the rural market has emerged as the single largest segment of the Indian market. He stressed that the association will initiate a drive to increase the corporate membership from 54 at present to 75 by the end of the year.
Other Executive Committee members elected include Himanshu Shah, SOI Live Marketing Events, Mumbai; Atul Mandale, Maadhyam, Mumbai; B Chakrabarti, Crompton Greaves, Mumbai; Dr Kalra, Ayurvet, Delhi; Punit Chadha, Maruti Limited, Delhi and Shailesh Naik, ITC, Secunderabad.
At present the organizational structure of RMAI constitutes Sanjay Kaul of Impact Communication as the Vice President and Sanjeev Shukla, GM, Rural Vertical, Hero Motocorp as the Secretary; and Raj Kumar Jha, National Creative Director, Ogilvy Outreach as the Treasurer.
RMAI also proposes to set up an ethics committee to look after the welfare of field workers in the Industry.