Ajay Kaul, Global Brand Communications and Marketing Services, Lenovo, is going to be speaking on the Pitch Youth Marketing Summit to be held in the capital, tomorrow at The Metropolitan Hotel. Lenovo’s constant emphasis on introducing next generation machines is creditable since, it clearly recognises the invasion of technology in the life of the youth.
Tagging them as “Screenagers”, the session is meant to explore how gadgets are now not just tools occupying palm space, but are increasingly transforming into a way of life for the Youth. It is technology that is helping them build networks; and powering them to screen gallons of information on the Internet and it’s also supporting an experience, which is central to any purchase decision for the youth. His session thus titled, “Screenagers: Making Gadgets A Way of Life” is set to add lots of value to the summit.
Following Kaul’s session is an exciting Panel Discussion on “Learning for Youth Marketers from Film Makers”. The session will be moderated by Arun Mehra, CEO of Talenthouse, and the panel consists of prominent names likes Ram Mirchandani, CEO of UTV Rampage Motion Pictures, Shikhar Mohan, Head-Brand at HCL Infosystems and Kuber Chopra, Founder of Rasta.
All this and much more at the Pitch Youth Marketing Summit and Awards, which are going to leave the best of the best with glistening Golds and Silvers. Watch this space for all the information on the Awards and the Summit.