April, 2013

Think, What Really Makes People Buy?

Think, What Really Makes People Buy?

0 / April 2, 2013 8:48 AM

It’s the ultimate question, isn’t it? You work hard at marketing to make contact with potential clients. Then you work even harder to get a chance speak with them about what you have to offer. But how do you actually…

As ASCI upholds complaint against Radikal TVC, brand comes up with consumer engagement contest

As ASCI upholds complaint against Radikal TVC, brand comes up with consumer engagement contest

3 / April 2, 2013 8:38 AM

As a complaint against Radikal Rice’s debut TVC was upheld by ASCI, which claimed that people needn’t exercise if they had the premium basmati rice, the brand has come up with a contest – Rice to Riches – in eight…

Inside the marketers’ mind: Their focus areas and challenges for 2013-14

Inside the marketers’ mind: Their focus areas and challenges for 2013-14

0 / April 1, 2013 11:30 AM

The dynamics of marketing in India have undergone a sea change from its traditional construct to one that relies greatly on experience, engagement and interaction with customers through an assortment of media vehicles; the most crucial being the all pervasive…

Caught in No-Man’s –Zone: The late 30s itch

Caught in No-Man’s –Zone: The late 30s itch

0 / April 1, 2013 11:20 AM

Do actresses in late 30s and 40s lose their sheen to become Brand Ambassadors? An ad in The Times of India, on a Sunday morning features a woman decked up in jewellery. The ad is for Shudhi Jewels, a MMTC-Gitanjali…

Marketers should focus on service rather than gimmicks

Marketers should focus on service rather than gimmicks

4 / April 1, 2013 11:15 AM

It was a Sunday afternoon, long time back and the Hindustan Times featured a lead story in its Sunday supplement – How the Archaeological Survey of India (ASI) is radio mapping and numbering the bricks and marble slates of Taj…