What is brand ‘Delhi’?
0Dil walon ki Dilli’ recently completed its 100 years. If not the entire nation, Delhiites at least, are going gaga over it. They have all the reasons to celebrate too. Being an ardent follower of media and advertising, I am
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Ad spends grow by 8%: Pitch Madison Report
If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the Pitch Madison Media Advertising Outlook 2012 together, and spoke to media marketers, brand managers and media decision makers at Madison, the refrain we got was: The year started on a positive note, yet as global economy saw another churn, inflation rose above 10, the Rupee weakened against the dollar, advertisers went into a shell, and held back their purses. Read More
Pitch CMO Summit 2011, New Delhi
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Articles By: Annurag Batra 
Global Hues of Marketing…
0There is no denial of the fact that the future belongs to developing countries and the eyes of the world are now towards Asia – In fact it wouldn’t be an exaggeration if I zero in and say all the
8 Lessons for New Age Marketing
0“The only thing that interferes with my learning is my education” — Albert Einstein ………………………………. Marketing to consumers today has become tougher than ever. I always believed education forms the basis of professional expertise. But ironically, age old principles of
Homemade to Market Ready
0The challenge of food marketers is aptly described by Fred Allen: “Condensed milk is wonderful. I don’t see how they can get a cow to sit down on those little cans.” ………………………………. Roti, Kapda aur Makaan is a credo something
The generation that is ‘I’
0Keep true to the dreams of thy youth – Friedrich von Schiller ……………………………. Aptly defining the behaviour of youth today, the quote above sums it all – In order to appeal to the youth, the need of the hour is
Desi regional brands in Dhoni mode
0Examination results during school days always used to come with a surprise. Students hardly noticeable throughout the year topped the class and we used to wonder what happened! When I look at some of the regional brands like Ghari, Catch,
Can the riddle really be solved?
0Imagination rules the world — Napoleon Bonaparte ————————– A Google search on “Rules of Marketing” yields 634 million results in less than 0.10 seconds and a Wikipedia page can introduce you to 38 types of marketing! There were no
Un-Market! Un-Marketer!
0The latest thing doing rounds on internet lately is the leaking of open letter from Nokia’s CEO Stephen Elop to its employees suggesting that their company is standing on a burning platform and they really need to buckle up and
Biting other’s pie: The future is disruptive marketing
0Henry Kissinger said “The conventional army loses if it does not win. The guerrilla wins if he does not lose.” This applies to the modern day marketer too. Being in the business that is constantly innovating and changing, reading magazines
Pitch it Right, Pitch it Truthfully
0Marketers are human beings too. They are also a part of society. They are one of you and me. Marketers too are searching and seeking, and trying to do two things – get the basic right and look at innovative,
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