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April 21, 2012 1:33 PM
Every time I pass a newsstand or flip through the pages of a magazine, my mind raises the same question. Are they nearing extinction? Is the print world on its way to being swept away by the digital age? And
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March 6, 2012 8:29 AM
On and off, I keep hearing conversations that the slowdown is back and 2012 will be another tough year. From the first signs or the way 2011 has ended, this may well be true. One cannot help but compare, what
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January 1, 2012 8:29 AM
Dil walon ki Dilli’ recently completed its 100 years. If not the entire nation, Delhiites at least, are going gaga over it. They have all the reasons to celebrate too. Being an ardent follower of media and advertising, I am
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November 8, 2011 2:46 PM
There is no denial of the fact that the future belongs to developing countries and the eyes of the world are now towards Asia – In fact it wouldn’t be an exaggeration if I zero in and say all the
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October 23, 2011 2:39 PM
“The only thing that interferes with my learning is my education” — Albert Einstein ………………………………. Marketing to consumers today has become tougher than ever. I always believed education forms the basis of professional expertise. But ironically, age old principles of
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September 11, 2011 7:09 AM
The challenge of food marketers is aptly described by Fred Allen: “Condensed milk is wonderful. I don’t see how they can get a cow to sit down on those little cans.” ………………………………. Roti, Kapda aur Makaan is a credo something
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August 15, 2011 2:50 PM
Keep true to the dreams of thy youth – Friedrich von Schiller ……………………………. Aptly defining the behaviour of youth today, the quote above sums it all – In order to appeal to the youth, the need of the hour is
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July 24, 2011 2:54 PM
Examination results during school days always used to come with a surprise. Students hardly noticeable throughout the year topped the class and we used to wonder what happened! When I look at some of the regional brands like Ghari, Catch,
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June 15, 2011 1:57 PM
Imagination rules the world — Napoleon Bonaparte ————————– A Google search on “Rules of Marketing” yields 634 million results in less than 0.10 seconds and a Wikipedia page can introduce you to 38 types of marketing! There were no
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May 15, 2011 4:29 PM
The latest thing doing rounds on internet lately is the leaking of open letter from Nokia’s CEO Stephen Elop to its employees suggesting that their company is standing on a burning platform and they really need to buckle up and
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