Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Henry Kissinger said “The conventional army loses if it does not win. The guerrilla wins if he does not lose.” This applies to the modern day marketer too. Being in the business that is constantly innovating and changing, reading magazines
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Fall seven times, stand up eight — A Japanese Proverb John Wesley once said that “Once in seven years I burn all my sermons; for it is a shame if I cannot write better sermons now than I did
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It was early 2010 when Apple jumped on the mobile-advertising bandwagon and acquired mobile ad network Quattro Wireless. The move shocked media owners as the marketer (Apple), which was focused on providing a superior user experience (first through PC and
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