Articles By: Shree Lahiri

35K men ask ‘WTF?’; Maybelline’s answer –‘We’re going nude’

35K men ask ‘WTF?’; Maybelline’s answer –‘We’re going nude’

0 January 16, 2012 8:47 AM

Sounds offensive? The hash tags #womentakeforever and #beforewomengetready were effectively used as a teaser campaign on Twitter, by cosmetic brand, Maybelline, to launch its new product – New York Clear Glow BB Cream. The new ‘Bright Benefit’ cream that claims