Articles By: Suraj Ramnath

Vespa back on duty: targets premium segment

Vespa back on duty: targets premium segment

0 April 27, 2012 6:00 AM

The Italian brand Piaggio has launched its scooter Vespa LX 125 in India. This will be the first such venture of Piaggio in India without a local partner. The scooter is priced at Rs 66,661 ex-showroom price Maharashtra positioned at

Dialogue with kids needs to be honest: Benjamin Grubbs

Dialogue with kids needs to be honest: Benjamin Grubbs

0 February 20, 2012 9:12 AM

While it would be easier to market a tangible product to kids, but getting an intangible product like a TV programme across to kids would be a challenge. Considering that kids today have a wide array of technology available to