2008

Interview: “India is not evovled for a big-push luxury”

Interview: “India is not evovled for a big-push luxury”

0 / December 8, 2008 5:21 PM

The family-owned French-luxury brand Hermes, started as a Parisian harness and saddle-maker in the early 19th century, and operates over 310 stores across Europe, Asia, the US and Australia, has finally arrived on the desi shores opening its first store

Book Extracts: The New CMO Toolkit

Book Extracts: The New CMO Toolkit

0 / December 8, 2008 4:41 PM

David Aakar needs no introduction as far the advertising and branding worlds go. In this inspiring book, ‘Spanning Silos: The New CMO Imperative,’ the author speaks about the importance of regular and timely change that any marketing organisation needs to

Book Extracts: Strategic Imperatives of Sales & Distribution Management

Book Extracts: Strategic Imperatives of Sales & Distribution Management

0 / December 5, 2008 4:52 PM

As the perils of the global slowdown becomes increasingly felt by companies across India Inc, we thought of presenting the insigths from the book Sales Distribution Management: An Indian Perspective. Exclu sive excerpts from Chapter 7 titled, Selling Strategy—Interface Between

Learn from the Best

Learn from the Best

0 / December 5, 2008 3:59 PM

As the going gets tough, it’s perhaps a good time for us to introspect. And learn. India may be insulated from the financial tsunami that has engulfed the entire West and to an extent the Far East, but these are

Marketerspeak: Marketers cautious, but rule out cut in marcom spends

Marketerspeak: Marketers cautious, but rule out cut in marcom spends

0 / December 5, 2008 3:25 PM

The global slowdown caused by the collapse of the Wall Street titans in October arising from the ripple effect of the American sub-prime crisis and the resultant collapse of the banking and financial systems across the Western world has not

Bharti Airtel: Making it simple

Bharti Airtel: Making it simple

0 / December 5, 2008 3:02 PM

Starting Starting as a humble torch-bearer of the country’s telecom growth story in the early 90s, Bharti Airtel has gone on to emerge as the telecom giant globally, confidently taking on the might of the global players like Vodafone among

Big Bazaar: A big learning experience

Big Bazaar: A big learning experience

0 / December 5, 2008 2:48 PM

The key challenge is understanding the cultural differences and nuances of every small and large community in the country. With so much of religious, communal, linguistic, geographical and ethnic diversity, every small detail on how and what a community buys,

Titan: A titan of a brand

Titan: A titan of a brand

0 / December 5, 2008 2:32 PM

The brand that revo lutionised the look and feel of watches in this side of the world. Despite having a less-than-two-decades of history, the brand Titan is the undisputed market leader today. Launched in 1987, at a time when the

Kingfisher Airlines: Not a flight of fancy!

Kingfisher Airlines: Not a flight of fancy!

0 / December 5, 2008 1:58 PM

The 311 touch-points with which this rookie airline touches each flyer best exemplifies how the baggage of the parent brand can easily be turned on its head and make a winning beginning—a 360-degree entry into a new business from the

Marketing lessons from the best

Marketing lessons from the best

0 / December 5, 2008 1:21 PM

What does it take to succeed in a diverse and ever-evolving market like ours? What are the key challenges that stare at those ambitious marketers who want to make their mark? Firstly, the consumer segments and their changing behaviour. Then