Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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It seems there is no stopping for the Tatas these days with almost everything going their way. The wide media coverage the group received for snapping up the prestigious British auto brands Land Rover and Jaguar in March, Corus Steel
Advertising dollars are raining for online companies which saw a successful year in 2007 netting in more youngsters and winning acceptance from the marketers across the domains. Everything seems to be on an upward swing for the online media that
The outdoor media has continued to cling on to the third position with a 7.2 percent share of the Rs 17,690-crore advertising pie in 2007 after print and television at 47.9 and 40.2 percent shares respectively. According to the Pitch-Madison
Overall, 2007 has been a very good year for the electronics media as its advertising revenues clocked a full 19 percent growth rate to cross the Rs 7,000-crore mark for the first time. According to the fifth edition of the
The previous 45-odd pages have celebrated the stupendous growth of our ad industry in 2007. However, I would like you to look at this whole story from a different perspective. As you have already read, according to the Pitch-Madison Media
Leave the doomsayers of the West who had predicted its sudden death long ago to their own fate. The domestic print media remains profitable, even as new media platforms emerge stronger. And the fifth edition of the Pitch-Madison Media Advertising
When it comes to cricket, nothing, not even a humiliating defeat by the minnows can keep the crazy Indians away from adoring the demigods of cricket and turn their faces away from a live match on their television sets for
The red-hot modern retail, though accounts for only about four percent of the $200-billion domestic retail industry, it is poised for a big leap, given its 25-30 percent annual growth rate. If a KPMG report is any indication, it is
The Pitch-Madison Media Advertising Outlook 2008 is an attempt to look at how the different media platforms gained or lost in their tussle for the share of advertisers money. Apart from media spending, a considerable amount of the total ad
The advertising industry has another cousin—direct marketing, but it does not take the popular mass media route to talk to its audience. Though relatively a new tool in the domestic market and it is yet to become a force to
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