April 2009

The Birth of Creative Entrepreneurs

Change, they say is the only constant, and even more so when it comes to the creative kinds, where the only way to survive is to keep changing with the changing times so that they can cater to the changing

Three Golden Rules to Go Global

Having a strong global brand is not a nicety, but a strategic imperative. More and more Indian brands are extending their confident feet forward, using innovative strategies to  turn themselves into global brands. Within India, there is no shortage of

Indian brands: Desi Brands on Upward Trail

While the ongoing glob  al economic meltdown has taken a heavy toll on the world’s leading brands, it has come as a blessing in disguise for the desi companies and brands. Five Indian companies, including the Tatas which led the

Vivaki: Heralding a Digital Future

Close to two billion people today use internet globally, which means one third of the world is wired and most of this frantic growth in the digital space has come about in the last decade or so. Today, the Internet

Leveraging heritage

These days brands are born almost everyday, but only a few are able to leave an imprint in the consumer mindscapes. Vatika, from the stable of the over 120-year-old Ayurvedic and natural product major Dabur India, has been one such

Advertising: The New Face of the Adland!

Our adland is changing and it’s changing fast. Just look at its composition and it will be clear that there are   a lot of new players who are  either making a debut, or are in the queue or have already

Pepsi: Out on the promo route

Pepsi is at it again! Conso- lidating on its long association with cricket, which it has used to great marketing advantage, it has come out with an international campaign targeting the youth called ‘First Ball ka Captain’ which is all

Nikon: Capturing the best moments

With the launch of Nikon Coolpix Spring Collection 2009, Nikon India, a 100 percent subsidiary of Nikon Corporation of Japan, aims to make deeper inroads into the domestic market and strengthen its position, which currently stands at 5 percent and

Interview: “Only clear differentiation and value adds can drive growth”

Veteran marketer Lloyd Mathias joined Tata Teleservices last December as the chief marketing officer from Motorola India where he spent over four years in various capacities, including marketing director and senior director, sales and distribution, and also as the operations