February 2009

MARKETING IN SLOWDOWN: 6 Mantras for Success

Introduction One of the most used words of 2008 and 2009 would be ‘Slowdown’ in our domestic context, even as the world over it would be ‘Recession’. Looking specifically at marketing, it’s difficult to point out a single marketer who

Passion Marketing is the Need of the Hour

It’s been a strenuous week for me  shuttling between Delhi and Mumbai. Amidst all the gloom, we hosted the much anticipated Impact Person of the Year 2009 award with considerable success. Despite the exhaution and stress, I came to work

Making Relationship Marketing Work

How can relationship marketing be used more effectively, especially in these bad times? The authors from Rapp Collins, offers some solutions in this chapter, titled ‘Relationship Marketing in Action’. Exclusive extracts. The important question for the marketing professional is how

“More branding can drive faster growth “

A Masters in Economics, Jaideep Bhattacharya has been with UTI since 2006 as chief marketing officer, and has been instrumental in widening the mandate for communication, besides stren gthening the technology platform with new initiatives. In this email interview with

Rolex: Confident of timing it well

Even as the Swiss luxe watchmaker Rolex is expecting sales of its exquisite timepieces to fall globally due to the slowing consumer appetite for luxury, it’s confident of its future success in this part of the globe, says Rolex Indian

Interview: “Indians must learn from Japanese and Koreans how to take their brands global”

Prof Rohit Deshpande needs no introduction. He is the Sebastain S Kresge Professor of Marketing and Henry B Arthur Fellow for Business Ethics at Harvard Business School and holds the faculty chair of the Strategic Marketing Manage- ment Flagship Executive

PMMAO ’09 SUMMIT: Media and Ad honchos endorse survey findings

It is fair to say that Pitch Madison Media Advertising Outlook 2009 (PMAO ’09) shook the industry with its prognosis of the health of the media and advertising industry. Our readers will remember that our forecast of just two percent

MEDIA REVIEW: Media Gloom Intensifies

As we have analysed and forecast in our previous Survey, 2008 marked a screeching halt to an otherwise media industry that was speeding in fifth gear. A double-digit or an above 20 percent growth had become the order of the

A balm for all seasons

If there exists pain, there always will be a balm. Few brands in India can claim to command so much of immediate top-of-the-mind brand recall and  popularity as does the ever-green pain-balm Amrutanjan. Starting with its first long-run campaign initiative