Interview: “To survive tough times, marketers must hear customers, check product-lines and guard cash”

A former Harvard professor and consultant to major global corporations, the Dallas-based Prof Ram Charan is an acclaimed speaker and a noted expert on business strategy for over 35 years. Prof Charan has worked behind the scenes at major companies

January 2009

PMMAO 2009 Outlook Cinema : A complete black-out

If 2008 was bad for the medium, 2009 is going to be worse, says the Pitch-Madison Ad Outlook 2009, which predicts a negative five percent growth in ad spends at Rs 123 crore from Rs 129 crore it netted in

PMMAO 2009 Outlook Internet : Mouse hour

The Internet, which has till now been taking home the consolation prize for its size and relative growth, can now   more emphatically stake claim for a bigger pie with an enviable growth prediction in times when most media platforms are

PMMAO 2009 Outlook Outdoor : Rainy days to continue

The ongoing slowdown has certainly impacted sentiments across various media platforms right from print to television to outdoor, as marketers tighten their purse-strings. But the sluggishness has permeated down to OOH in a much deeper manner. Owing to lack of

PMMAO 2009 Outlook Radio : Muffled music

Reflecting the slowdown in the rest of the media industry, the Pitch Madison Advertising Outlook 2009 says the radio medium will continue to grow, albeit at a much slower pace of 15 percent, against the last year’s stupendous 38 percent

PMMAO 2009 Outlook Television : Time for Toug her Measures

For the small screen, the last year has been one of fair performance and the industry would like to maintain the same strike rate but a number of factors led by the global economic meltdown are proving to be serious

PMMAO 2009 Outlook Print : Evil Nine

As it is already transpired, 2008 didn’t perform to  meet the expectations. Worse, the coming year also presents a bleak outlook with the Pitch-Madison media projections pegging print media’s growth at best at zero. The fact that print will bear

PMMAO 2009: Print Review: Riding bad times

Public Relations, a subset of marketing communication, is becoming increasingly important these days, especially as advertising space gets more and more cluttered. PR came of age during the last decade when the need for companies and brands to build a

PMMAO 2009 Outlook 2010 Introduction : Bleak Outlook

If the previous pages have had a dose of bad news, then these pages are full of worse news. If the severe deceleration in ad spends that began in November and December 2008, which got only accelerated in the first