JUNE 2009

The Rural Pull

The Rural Pull

0 / June 7, 2009 3:42 PM

Will Durant, the American historian and writer, had said “India was the mother of our race and Sanskrit the mother of Europe’s languages. She was the mother of our philosophy, mother through the Arabs, of much of our mathematics, mother

Interview: “It’s Time Sales Got its Due & Marketing Shed its Halo”

Interview: “It’s Time Sales Got its Due & Marketing Shed its Halo”

0 / June 7, 2009 3:21 PM

Tom Peters needs no introduction in the world of management, corporate strategy and leadership counselling. The late Peter Drucker and Peters have arguably shaped the idea of modern management over the past six decades. Described by many as the ‘uber-guru’

Improving Efficiency in Modern Retail

Improving Efficiency in Modern Retail

0 / June 7, 2009 3:13 PM

In a market like India, it is important that manufacturers    take a lead and start investing in improving retail efficienices and treating this as an important part of marketing cycle  The marketing departments of manufacturing companies devote their attention to

Amul: A Taste of Success

Amul: A Taste of Success

0 / June 7, 2009 3:05 PM

The name Amul is a byword for any Indian, when it comes to dairy products like packaged milk, butter, cheese and ice-creams. Recently, Amul was in the limelight for clocking  the highest ever sales turnover at a time when its

Rural Marketing / Interview: “Think locally in terms of distribution, products, communications and services”

Rural Marketing / Interview: “Think locally in terms of distribution, products, communications and services”

0 / June 7, 2009 2:55 PM

Kwang Ro Kim, Vice President and CEO of Videocon is one of India’s foremost marketers. Though he is  more famous for his LG days where he turned around the Korean Chaebol’s fortunes in India in less than a decade, making

Rural Marketing / Nokia : Ringing Rural

Rural Marketing / Nokia : Ringing Rural

0 / June 7, 2009 2:15 PM

Rural India has a tele-density  of only four percent. So it provides a great opportunity (for us) to offer handset and applications that meets the needs of ruralites, says Vineet Taneja, Director, Marketing of Nokia India. He emphasises the importance

June 2009

June 2009

0 / June 7, 2009 1:53 PM
Rural Marketing / ITC : Choupal Business

Rural Marketing / ITC : Choupal Business

0 / June 7, 2009 1:33 PM

The cigarettes to biscuits maker, ITC has claimed many headlines in recent times for its foray in FMCG and packaged foods business to spruce up its tobacco-laden brand imagery and create new growth areas. But what gave it more brownie

Rural Marketing / HUL : Rural Power

Rural Marketing / HUL : Rural Power

0 / June 7, 2009 1:21 PM

HUL, the over 50-year-old FMCG veteran, knows rural marketing probably better than any other marketer. Its ‘Project Shakti’ is a case in point. “The principal issue in rural development is to create income-generating opportunities for the rural population. Such initiatives

Rural Marketing / Hero Honda: Vrooming Villages

Rural Marketing / Hero Honda: Vrooming Villages

0 / June 7, 2009 1:03 PM

That a leader further consolidates in a slowdown is aptly seen in Hero Honda’s current standing — the largest bike maker has furthered its market share from around 54 percent to close to 60 percent. Commendable yes, surprising not at