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Annurag Batra / June 7, 2009 3:42 PM
Will Durant, the American historian and writer, had said “India was the mother of our race and Sanskrit the mother of Europe’s languages. She was the mother of our philosophy, mother through the Arabs, of much of our mathematics, mother
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Pitch / June 7, 2009 3:21 PM
Tom Peters needs no introduction in the world of management, corporate strategy and leadership counselling. The late Peter Drucker and Peters have arguably shaped the idea of modern management over the past six decades. Described by many as the ‘uber-guru’
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Pitch / June 7, 2009 3:13 PM
In a market like India, it is important that manufacturers take a lead and start investing in improving retail efficienices and treating this as an important part of marketing cycle The marketing departments of manufacturing companies devote their attention to
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Pitch / June 7, 2009 3:05 PM
The name Amul is a byword for any Indian, when it comes to dairy products like packaged milk, butter, cheese and ice-creams. Recently, Amul was in the limelight for clocking the highest ever sales turnover at a time when its
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Pitch / June 7, 2009 2:55 PM
Kwang Ro Kim, Vice President and CEO of Videocon is one of India’s foremost marketers. Though he is more famous for his LG days where he turned around the Korean Chaebol’s fortunes in India in less than a decade, making
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Pitch / June 7, 2009 2:15 PM
Rural India has a tele-density of only four percent. So it provides a great opportunity (for us) to offer handset and applications that meets the needs of ruralites, says Vineet Taneja, Director, Marketing of Nokia India. He emphasises the importance
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Pitch / June 7, 2009 1:33 PM
The cigarettes to biscuits maker, ITC has claimed many headlines in recent times for its foray in FMCG and packaged foods business to spruce up its tobacco-laden brand imagery and create new growth areas. But what gave it more brownie
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Pitch / June 7, 2009 1:21 PM
HUL, the over 50-year-old FMCG veteran, knows rural marketing probably better than any other marketer. Its ‘Project Shakti’ is a case in point. “The principal issue in rural development is to create income-generating opportunities for the rural population. Such initiatives
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Pitch / June 7, 2009 1:03 PM
That a leader further consolidates in a slowdown is aptly seen in Hero Honda’s current standing — the largest bike maker has furthered its market share from around 54 percent to close to 60 percent. Commendable yes, surprising not at
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