October 2009

Slowdown Superstars

I was asking myself, if we, as the exchange4media group, have been a slowdown superstar (being a player in the media industry).  I think I’ll try and answer this question at the end of learning from the success mantras of

Pitch Media Brandometer

How does a media planner or a buyer decide which media brands (‘vehicle’ in technical lingo) she should bank on for her upcoming media campaign? And what makes her choose some media brands over other thousands of properties? ‘Media deliveries’

Pitch India’s Top 25 Marketers 2009 / Taj – 25: The symbol of grit

A year after India and particularly the Taj Mahal Hotel in Mumbai saw the worst ever terrorist attack, the hotel has bounced back with vengeance. The brand finds a place in Pitch India’s Top Marketers list for its efficacy and

Pitch India’s Top 25 Marketers 2009 / Dabur -25: The Rural Call

From its humble beginnings in 1884, Dabur has come a long way in the last 125 years. The fact that it has found its way into Pitch India’s Top Marketers in a year that has been quite tough for the

Pitch India’s Top 25 Marketers 2009 / ITC foods -25: Fast food for thought

Though ITC is a name almost synonymous with tobacco, it has in no way stopped the conglomerate from foraying into other hunting grounds, even if they happen to be hostile and difficult ones. The Foods division of ITC is one

Pitch India’s Top 25 Marketers 2009 / Airtel -25: Keeping connected

With over 110 million subscribers in the country, Bharti Airtel lords over roughly 25 percent of the mobile telephone market. The brand in Pitch India’s Top Marketers list shares the 25th position with Taj Hotels, ITC Foods and Dabur. Despite

Pitch India’s Top 25 Marketers 2009 / Reckitt Benckiser -24: A refreshed identity

That the FMCG companies have done well over the past year is indicated by the fact that some of the leading brands have found a way into the Pitch India’s Top Marketers 2009 list. Reckitt Benckiser or RB, as it

Pitch India’s Top 25 Marketers 2009 / Reliance Mobile -23: Dialling the right numbers

Part of the legendary Dhirubhai Ambani Legacy, Reliance Mobile, the flagship brand of Reliance Group led by Anil Ambani has a net worth in excess of Rs 64,000 crore. The dual (both GSM and CDMA) service provider is the second-largest

Pitch India’s Top 25 Marketers 2009 / HUL -22 : Block and Tackle

Hindustan Unilever Ltd (HUL) has concentrated on wooing consumers and creating top of mind recall through some innovative media planning and advertising. In September, it ran advertisement roadblocks of its five brands – Lifebuoy, Dove, Ponds, Fair & Lovely and