September 2009

Television for the ‘Screenager’ in me

Thank god, the worst is finally behind us. And it’s not me alone saying, most media houses which declared their second quarter results showed an uptrend in their earnings.  I hope so it is a trend that accentuates. The slowdown

Book: Marketing the Indian way

Popularly called the ‘third umpire on branding’ in the adworld, Ramanujam Sridhar needs no introduction. One of the main brains behind the success of brands like BPL, Van Huesen, Henkel, Nutrine, Kurl-on, he hit the world of authors with One

Book: The keys of professionalism

We are just pulling ourselves out of the worst recession of our time. For long believed that the Wall Street titans are impregnable and would last for ever. But what began last year’s sub-prime crisis  in the US followed by

Book Extracts: Mining the youth mind

Big story emerging from the largest-ever study on our youth by CSDS-KAS [see last page for study details] is startling, to say the least. To have a better grasp of the youth, just look at the following facts: Young men

IMRB market watch : Mobile Users’ Perception about NMP

Mobile number portability (MNP) is likely to be allowed in the country this year. MNP is a service aimed at subscribers seeking portability whilst keeping their mobile phone number intact. Earlier, it was scheduled to be implemented by September but

Interview: “We have a compelling opportunity to be in India”

As managing director of Sapient’s India operations, Karandeep Singh is responsible for leading the company’s day-to-day operations, finance and business efforts. Singh joined Sapient in 2007 as finance director, prior to which he spent over 15 years in finance and

Book Extracts: Selling it with pennies!

The high-profile  chief marketing officer of Wipro Technologies Jessie Paul needs no introduction in the world of marketing. Her first book, ‘No Money Marketing—a first-hand account of her own long years at marketing IT brands and also her insights and

Market Research: Inside MR Industry

Propped by the emergencee of new-age sectors like telecom, digital media and even automobiles, and despite the challenges like the slowdown, severe talent crunch and low-pricing, the roughly Rs 900-crore domestic market research (MR) industry is well poised for a

TAM TV TRENDS 2009 / Future: Crystal gazing

The picture on the screen looks bright, with TV penetration set to grow, along with opportunities for the medium. Among the sea of communication messages hitting the audience constantly, the actual message seems to be getting lost. Categories like GECs,