Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Pregnancy is stylish: Destination Maternity assures to-be-mums 0
Parle G baby in pursuit of Gold 0
Pinkberry swirls into Indian yogurt market 0
Vu flashes 3D cameras 0
A new M from Merc; Peter Honegg happy at No 2 position 0
Rowdy Rathore to sell Dream Yuga; Will the Akshay-Honda pair gel? 1
In demand: Eco-friendly brands 0
Are Van Heusen & Allen Solly wearing the right look? 0
Olympus dons a retro look to drive brand nostalgia 0
A ‘clean’ picture for Horlicks’ campaign 0
Some of the most compelling innovations of our time are poised to emerge not in the U.S. or other developed countries but in emerging markets such as China and India. Dubbed “reverse innovation,” the concept encompasses any innovation that is
Don’t Go Away, We ‘ll be right back’ is the whackiest book ever written on advertising in my view. Indu Balachandran’s debut novel perhaps has the perfect blend of humor, wackiness, and wittiness while keeping the DNA (i.e. advertising) of
Going with the flow Brand: Tata Swach Case Study: To present an affordable and convenient solution for water purification for the masses Presented by: Amrit Pal Singh, Manager, Business Development, Water Purifier, Business, Tata Chemicals The challenge The ignorant
Shifting Gears Brand: Wagon R Case Study: Repositioning to stay relevant to an evolving audience Presented by: Shashank Srivastava, Chief General Manager, Marketing, Maruti Suzuki The challenge Threat from competition With increasing competition Maruti Suzuki’s leadership position
The Power of One Brand: Aditya Birla Financial Services Group Case Study: Bringing all financial services under one umbrella Presented by: Ajay Kakar, CMO, Aditya Birla Financial Services Group The challenge Confusion and
Never say late! Brand: Micromax Case Study: Bring ‘wow’ factor in a cluttered category Presented by: Prateek Seal, Marketing Head, Micromax The challenge Wrestling with the biggies The challenge for Micromax was to establish a new Indian
Radio as a medium is fast emerging as one of the preferred medium for any media plan. A look at the charts of the Pitch Media BrandOmeter report, across platforms – TV and print, radio, the latter has managed to
The English Business newspapers space has a distinct audience, advertisers and competition as compared to regular English dailies and hence deserves to be analysed separately. There are only a handful of business newspapers that have a far and wide reach.
The year for Hindi press has been good so far, with all the IRS and AdEx numbers on its side. It is in fact attracting new advertising categories to its fold. As per AdEx data, while educational institutions still remain
Comments