April 2010

The dry-cleaner

It is exotic to the rural and sub-urban markets and yet to be identified among the Indian masses. But, as a nascent category in personal hygiene, hand sanitiser is kicking to make headway in fast paced urban India. Making a

Medium on move

The medium’s Rapid Access is Deriving Impactful Output (RADIO). That is how I would like to sum up radio (FM) which has the potential to do superbly well in the diversifiedsocial structure and the multi-layered market that our country has.

Digital : Virtual reality

The internet is not only making the youth frenzy over its features like social networking and online gaming, brands too are going gaga over innovative marketing options the virtual world offers. Recently launched websites – GoJiyo.com and kamalounge.in – are

Interview: “Edge is at the centrepiece of global marketing”

Suparna Mitra is the Head, Global Marketing, Titan. An IIM alumnus, Mitra carries an extensive experience in sales and marketing, especially in the area of lifestyle and retail marketing. Talking to Shilpi Ganguly of Pitch, she shares the journey of

Interview : “India offers a great opportunity for us to grow our business”

Kimberley Clark, the company which introduced famous FMCG brands – Huggies and Kotex to the Indian consumers, recently appointed Prakash Iyer as the Managing Director of Kimberley Clark Lever (KCL). Prior to his present role, Iyer worked with Future group

Pricing: A right move?

With plethora of skin care brands in the Indian markets, UK based personal care giant The Body Shop was finding tough to penetrate. To cater to a wider audience, the brand has eased its prices across a majority of its