AUGUST 2010

‘Net’ worth

‘Net’ worth

0 / September 9, 2010 11:18 AM

Today, every marketer is leveraging the social media space in some way or the other to heighten brand saliency and improve consumer perception about their business. Yahoo has gone a step further in its objective of offering brand solutions and

August 2010

August 2010

0 / August 13, 2010 1:34 PM
A Right Balance

A Right Balance

0 / August 9, 2010 11:28 AM

In 1995, when Reebok, the American sportswear company entered India, the odds were against it. Even though the economy was opening up, yet the purchasing power was low. Reebok, a premium brand was seen as one affordable to the affluent

On a platter

On a platter

0 / August 9, 2010 11:04 AM

When Parle Agro entered the snacks segment, it wanted to present an innovative product that would clearly differentiate itself from the regular potato chips dominating the snacks market. The focus was on creating a brand with a unique palate, packaging

Old lady fights back

Old lady fights back

0 / August 9, 2010 10:37 AM

With a blizzard of television and print campaigns, Maruti Suzuki India (MSIL) is revving up its communication amidst unprecedented competition in the passenger car market, particularly in the A2 small, midsize and upper car segment. The company is riding on

“The bottle is my hero and my ad”

“The bottle is my hero and my ad”

0 / August 9, 2010 10:16 AM

With a 50 per cent share in the Indian beer market worth over Rs 3,500 crore (according to industry estimates), United Breweries (UB) is all set to increase its share with its new offering Kingfisher Ultra – ‘Emperor of good

The sound business

The sound business

0 / August 9, 2010 9:50 AM

A late entrant into the Indian telecom space, Tata DoCoMo entirely focused its initial communication on sonic branding. Expectedly, the campaign made people hum the initial three magic words – Do Communicate More. Brands are increasingly aspiring to etch a

“Our focus is on  product innovation”

“Our focus is on product innovation”

0 / August 9, 2010 9:26 AM

  Kartik Jain joined ICICI Lombard in 2002 as Vice-President and currently heads the Marketing and e-channel functions. In an interview with Pitch correspondent Vaagisha, he brings in his insight over how insurance sector is breathing easy after de-tariffing, what

The Brand ‘Face’ off: Mascots vs celebs

The Brand ‘Face’ off: Mascots vs celebs

0 / August 9, 2010 7:35 AM

Who is more impactful in urging you to go for a new mobile connection – Zoozoos or Shah Rukh Khan? What do you feel like drinking – Aamir’s Coca Cola or Fido’s 7UP? For marketers the questions have increasingly become

Making their mark; cementing their footprint

Making their mark; cementing their footprint

0 / August 8, 2010 2:44 PM

Is the growth of homegrown handset players an isolated example or is it a part of an emerging marketing scenario in India?  I have been pondering over this for quite some time now. It is true that there are enormous