Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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The third largest traditional media format, with 6.1 per cent share in the national ad pie of Rs 18,670, the outdoor industry has met the projections made in the mid-term review of the Pitch-Madison Media Advertising Outlook. However, as compared
The radio medium did not play a happy song in 2009. Pegged to be a lukewarm year for the audio medium, the year turned out to be much quieter than expected. The medium earned a total advertising revenue of Rs
That the worst is over is what industry players in Indian cinema anticipate for 2010. After a nightmarish 2009, experts feel that this year will bring some sunshine to the industry as the success of ‘3 Idiots’ and ‘Paa’ in
The Pitch-Madison Advertising Outlook 2010 presents an encouraging sight for internet. Online advertising will lead the path of recovery for media this year. It projects internet to be the fastest growing medium for the third consecutive year. With a projected
After registering a 20 per cent de-growth in 2009, the outlook for the outdoor industry looks relatively optimistic. According to the Pitch-Madison Media Ad Outlook 2010, outdoor will grow by 15 per cent, thereby clocking around Rs 1,305 crore this
Year 2010 is expected to be a fulfilling year for the radio medium in India. The growth for this will not just see sheer improvement in numbers of advertisers coming on board but also regulatory intervention. The Pitch-Madison Media Advertising
Considering the reach and penetration of television in India, and the potential it has to grow further, it is not a medium that will perform mutedly for long. Last year can safely be called a year of exception where all
Recovering from the shock, the print industry promises to make a strong come back in 2010. Though the absolute numbers do not project a stupendous growth for the print medium, the very fact that the medium looks promising to be
Well, there was a lot of bad news that 2009 offered, but the good news is that the last few months of 2009 have certainly given us hope. Pitch-Madison Media Advertising Outlook 2010 forecasts that in the new year, media
In a year which has seen decelerating growth in all media platforms, television, besides internet was able to absorb the shock of the slowdown. According to the Pitch-Madison Media Advertising Outlook, TV has grown by two per cent in
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