Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Pregnancy is stylish: Destination Maternity assures to-be-mums 0
Parle G baby in pursuit of Gold 0
Pinkberry swirls into Indian yogurt market 0
Vu flashes 3D cameras 0
A new M from Merc; Peter Honegg happy at No 2 position 0
Rowdy Rathore to sell Dream Yuga; Will the Akshay-Honda pair gel? 1
In demand: Eco-friendly brands 0
Are Van Heusen & Allen Solly wearing the right look? 0
Olympus dons a retro look to drive brand nostalgia 0
A ‘clean’ picture for Horlicks’ campaign 0
Some of the most compelling innovations of our time are poised to emerge not in the U.S. or other developed countries but in emerging markets such as China and India. Dubbed “reverse innovation,” the concept encompasses any innovation that is
Don’t Go Away, We ‘ll be right back’ is the whackiest book ever written on advertising in my view. Indu Balachandran’s debut novel perhaps has the perfect blend of humor, wackiness, and wittiness while keeping the DNA (i.e. advertising) of
Advertising serves to communicate an idea to a target group in an attempt to convince them to take certain action. But, what if an advertiser, in a race to become number one, violates widely acceptable norms of public viewing? At
How many times consumers picked up your product because the colour of the product was shocking orange or the packaging oddly feminine? There are times when just the stores environ increased footfalls. So, what makes your brand tick besides usual
1. Plus Moving the clock back Star Plus, on its tenth anniversary, unveiled its new logo with the tagline ‘Rishta Wahi, Soch Nayii’ (Old relationship, New thinking). A decade ago Star, made a trailblazing entry into Indian homes with 360-degree
Noodles as a food category has gained the most amid the changing food consumption habits and increasingly hectic lifestyle of today’s young generation. According to a recent study conducted by Datamonitor, a leading provider of global business information, noodles, which
It’s said to take television viewing to the next level – about picture clarity and mega pixels and a whole lot of jargon. While many Hollywood movie DVDs have been available in HD (hi-definition format) in India for long, in
Deepening the greed for its sugar boiled candy, Alpenliebe, further, Perfetti Van Melle India has come up with a new TVC with a fresh concept of ‘role reversal’. The 50-second commercial has been conceptualised by McCann Erickson, headed by the
For Pidilite Industries’ flagship adhesive brand, Fevicol, life has come to a full circle. Its famous ad showing fight for the ‘kursi’ (symbol of power) is back. This time, however, Fevicol’s latest campaign introduces a new product – Fevicol Marine,
Comments