March 2010

The road less travelled-Digitisation of Indian Broadcasting: Will it ever happen?

Only yesterday, I was talking to a senior broadcasting executive from India’s largest broadcasting company, and he remarked, that the key to growth and profitability of the broadcasting sector in India, as we move forward is “digitisation”.  He further went

Book Extract: Everyday India

Advertising and marketing professional Santosh Desai is also a social commentator. Presently heading Future Brands, a branding service and consulting company, the IIM alumni is a columnist with several leading publications. In his present book, Desai, a graduate in economics,

“Our rural marketing initiative initially was a disaster”

In his autobiography, ‘Courage My Companion’, Mr R V Rajan describes his over four-decade long association with the world of marketing and advertising. Born in 1942 at a village in Tamil Nadu, Rajan started his career in advertising and became

Guru Speak: “People with innovative ideas succeed over traditional thinkers”

Dr Edward de Bono is regarded as a leading authority on creative and conceptual thinking. An MD, PhD and Rhodes Scholar, de Bono is a prolific writer and has authored 72 titles, printed in over 40 languages. He has guided

Broadcasting: Knotted

Why is there a perception that in the cable versus DTH battle, the latter is gaining? DTH is the flavour of the season. Investors love it, consumers want it and broadcasters prefer it.” These were some of the opening remarks

Mobile Handsets: The challengers

For years now, the telecom handset market has seen the domination of players like Nokia, Samsung, Sony Ericsson and LG. While Nokia is the undisputed leader, there has been an interesting battle of positions among the rest. It has become

Interview: Of roots formed in the past, and routes leading to the future…

He has spent 38 years in the global advertising industry and his experience ranges from working in markets such as Saudi Arabia and Kenya to Tokyo and New York. He belongs to the pure-thought advertising generation that spoke of creative

Interview: “Data and analytics make marketing sophisticated in banking”

Maitri Kumar, Head, Marketing, HSBC India, has over 20 years of experience in FMCG industry. She specialises in mass and micro marketing. At HSBC, she focuses on developing innovative and differentiated products to achieve business targets for the institution. A

Star TV: The regional star

The battle for supremacy in the Hindi general entertainment space is threatening to get a lot steeper with new leaders every few weeks. Amidst all this, general entertainment channels (GECs) are moving away to regional offerings to broaden their audience