November 2010

Pitch it Right, Pitch it Truthfully

Marketers are human beings too. They are also a part of society. They are one of you and me. Marketers too are searching and seeking, and trying to do two things – get the basic right and look at innovative,

India’s Top 50 Marketers Awards 2010 : Buzzy Brands – 5. Aircel

The tiger roars If one asks the Indian consumer about the number of tigers left in the country, the person will not have to think twice while giving the answer. Thanks to Aircel, with its highly aggressive campaign ‘Save our

India’s Top 50 Marketers Awards 2010 : Buzzy Brands – 4.Idea Cellular

Gaga over green Idea cellular with its ‘Use Mobile, Save Paper’ campaign was one of the most talked about campaign. It started with its brand ambassador Abhishek Bachchan arguing to replace paper with mobile phones. With social cause at the

India’s Top 50 Marketers Awards 2010 : Buzzy Brands – 3.Linkedln

A viral link LinkedIn is our winner for creating a buzzy platform for professionals who either create buzz in their professional life or at least dream to do so. Connecting on LinkedIn can change your life (at least the professional

India’s Top 50 Marketers Awards 2010 : Buzzy Brands – 2.Chetan Bhagat

He’s no idiot C redit or no credit, this writer has always been in the headlines. He manages to hog the limelight with his ways of marketing himself. Chetan Bhagat, thus, is a brand that now has its own visibility

India’s Top 50 Marketers Awards 2010 : Buzzy Brands – 1. IPL

The ticking score-board The year 2010 was a ‘return home’ time for the Indian Premier League (IPL). While IPL 2009 had to be taken to South Africa due to elections in India, IPL 2010 had built up a welcoming excitement

India’s Top 50 Marketers Awards 2010 : Ageless Brands – 5.Fevicol

Glued to times In an unbranded, unorganised, low involvement and low cost product segment of adhesive, there is only one brand that rings the bell – Fevicol. According to industry estimates, Fevicol in the adhesive market has 60 per cent

India’s Top 50 Marketers Awards 2010 : Ageless Brands – 4.Bajaj Pulsar

The definite ‘Male’ Bajaj Pulsar changed the perception with which the Indian two-wheeler market was looked at. It accelerated beyond projections in terms of sales.  And it continues to rule the choice of the Indian youth bikers for over a

India’s Top 50 Marketers Awards 2010 : Ageless Brands – 3. Maggi

The magic continues Twenty-five years on and the hot selling brand among kids and the grown-ups continues to grow with its consumers. Maggi, not surprisingly, finds a place in the ‘Pitch Top 50 Marketers 2010 Awards 2010’ list. The brand