September 2010

Unravelling the Indian economy

Dr Rajesh Shukla is Director of NCAER-CMCR. He is a  statistician,  specilised in  sample survey and data analysis. As a Senior Fellow (Chief Statistician) at NCAER, he has been involved for over 15 years in primary and secondary data based

Marriage of Equals

While one is a home-grown media superstar, the other is a globally recognised creative maverick. The media czar thrives on ‘seeing’ media trends ahead of the curve, and the creative guru has a long list of very buzzy campaigns. One

The Big Bite

In 1996, when the American Quick Service Restaurant (QSR), opened its first store in Vasant Lok in New Delhi, the concept was new to India. Besides, there were government regulations and a reluctant consumer, who wasn’t used to eating out.

The March Continues

With a hiatus of a year, due to the economic slowdown, Hindi print media is back in action. As media companies launch new editions, readers are getting a varied choice. And the newspapers are luring them with dropped cover prices,

Marketer can’t be complacent

By Ajay Kakar Imagine a product category that needs no concept-selling. Every citizen of the world needs it – in fact, cannot live without it. The world’s best brands have been propagating its advantages, since time immemorial. It is one

Ready to fight back

Nokia, the pioneer in the mobile handsets market in India, entered the country in 1995. Riding on a good understanding of the local market, it has since then been the sole leader in the category. However, in the recent past,

Brand loyalty high in smaller towns

By Alok Bhardwaj A hallmark of Indian economy’s rapid growth has been that it is more evenly spread than before. Economic progress is now no longer limited to the metropolitan centers or Tier-I cities but is also being powered by

Room for more

Maggi, which started off as a noodles brand, today has tomato ketchup and even pasta added to its kitty. Similar is Godrej, which stepped into the market with locks and almirahs, but today is one of the front-runners in the

“We want to capture the market which is shifting to branded travel gear”

Samsonite, which completed 100 years of its existence globally, has chalked out strategic initiatives to respond to the needs of premium luggage market as well as the evolving mass consumer through two of its brands namely Samsonite and American Tourister