The ‘Mother’ brand
0If one were to look up the definition of brand in the traditional tomes penned by a our thought leaders, one primary definition we would come across is: “a brand is a name, symbol….”. Thereafter, we have had various more
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Pitch CMO Summit 2011, New Delhi
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2011
Pitch CMO Summit 2011: 10 Learnings
0Pitch was on a trek last month across three cities – Mumbai, Bengaluru and New Delhi. We had over 30 CMOs and brand heads at the Pitch CMO Summit 2011 talking about their success strategies, we had other hundreds of
Pitch CMO Summit 2011: Nestle – Keeping it fresh
0It is now a cliché to call the present generation a fast paced one. However, for marketers, this cliché becomes the greatest challenge. Nestle has produced cult brands such as Maggi and Nescafe and with changing times, the meaning of
Pitch CMO Summit 2011: Dettol – Sustaining a cult
0In the Rs 130,000-crore FMCG sector, Reckitt Benckiser is a key player with its cult brands like Dettol, Cherry Blossom, Disprin, Mortein, Durex, Colin, Harpic etc dominating the market. These brands have maintained their cult status over decades despite the
Pitch CMO Summit 2011 : The Shiva Trilogy – Cracking the book
0While categories like FMCG and automobiles seem to have a legacy of marketing initiatives behind them, a category like that of books is still new in the marketing arena. Until now, the need for marketing books wasn’t felt. However, with
Pitch CMO Summit 2011: Volkswagen – Big ideas
0Volkswagen entered India in 2007 and for the first two years, it kept a low profile and tested the waters in the country with its international models Jetta and Passat which were in the executive and premium segment in India.
Pitch CMO Summit 2011 : Kotak Mahindra Group – Marketing the intangible
0While currency until now was tangible in the form of notes and coins, it has taken the intangible route with the onset of phone-banking and internet-banking. The Challenge So the biggest challenge for a financial services company in these times
Pitch CMO Summit 2011: ITC – The soap opera
0In 2008, ITC entered the old and cluttered personal care segment with a range of shampoo and soap under the brand names Vivel and Fiama di Wills. The Challenge While the categories that ITC had entered were not growing at
Pitch CMO Summit 2011: Britannia – A big bite
0Britannia saw a huge marketing opportunity in fundamental changes that were happening in consumers’ lifestyle and their food habits. Also, the increasing level of aspirations among rural consumers was resulting in new demands and it offered a huge market for
Pitch CMO Summit 2011: Ford – Co-partners!
0Ford entered the Indian market as early as 1995 with a 50:50 joint venture with Mahindra. It later bought the stakes in Mahindra Ford and renamed the company as Ford India Private Limited. Though Ford Ikon and Ford Fiesta have
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