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Can Sony be a ‘smart’phone without Ericsson?

Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More

Comments

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APRIL 2011

Weaving a marketing success

0 Neha Goel / April 22, 2011 9:21 AM

What Ashutosh Garg started as a chain of health and beauty retail outlets in north India under the brand name Guardian Pharmacy in the year 2003, has now grown to over 250 outlets and is adding two new stores each

MTS: Defying all odds

0 Neha Goel / April 20, 2011 12:10 PM

Data from the Department of Telecommunications reveals that since the launch of Mobile Number Portability in India, there has been a major shift in favour of GSM services over CDMA. This has led to massive erosion in the customer base

Direct Marketing : The Super Sales Girl

0 Neha Goel / April 20, 2011 6:26 AM

The direct selling space is growing rapidly and why not? After all, it is a distribution channel that costs nothing. To understand the nitty-gritty of this distribution channel and bring forth the challenges faced by it, Pitch decided to take

Interview : Dilip Kapur – Fusion is here to stay

0 Neha Goel / April 16, 2011 11:07 AM

As fashion creates inroads to Tier-II and Tier-III cities and towns, Hidesign, the home-grown international leather collection brand, is all set to offer an aesthetic blend of tradition and modernity to this new class of consumers. Dilip Kapur, President and

Instant Noodles: A twisted tale

0 Neha Goel / April 15, 2011 11:28 AM

As big FMCG players enter the ever-growing instant noodle market in India, the instant noodles category is all set to witness a marketing warfare that may remind of ‘Cola War’ of 1980s. Though still dominated by Swiss FMCG giant Nestle’s

Day Marketing : Open your wallets day

0 Pallavi Srivastava / April 15, 2011 9:20 AM

With changing lifestyle and aspirations and emergence of an affluent class, consumer behaviour in India is taking a different shape. One such change is an increased consumer spending on special days like Republic Day, Christmas, Valentine’s Day, Women’s Day, Independence