AUGUST 2011

Dial M for dummies

Dial M for dummies

0 / August 23, 2011 1:33 PM

There’s something about Apple products that divides the world into two. There’s no middle path. I belong to the group who to put it mildly, doesn’t like Apple. And doesn’t want to ‘secretly’ possess one. To my defence, it’s Apple

Trick  ‘n’  trap

Trick ‘n’ trap

0 / August 18, 2011 11:35 AM

A few per cent discount, a one plus one free scheme, a free gift etc… are just a few sales promotion tools that brands use from time to time to woo consumers. While these strategies certainly are an attraction, but

The evolution

The evolution

0 / August 18, 2011 7:37 AM

At the recently held exchange4media Conclave 2011 which saw a gathering of marketers across industries, media experts and others, Nitin Paranjpe, MD & CEO, HUL talked about the evolving consumers and the proliferation of  technology in every facet of marketing

We intend to become an iconic brand like Nike

We intend to become an iconic brand like Nike

0 / August 17, 2011 9:33 AM

Shailendra Katyal, with more than 12 years of experience in FMCG, personal care and food verticals, took over as the Marketing Director, Lenovo India recently. Prior to Lenovo, Katyal has worked as the Category Head at Marico and earlier as

The rustic appeal

The rustic appeal

0 / August 17, 2011 8:19 AM

While retail majors like Big Bazaar, Shoppers Stop, Westside, are touching new levels and scripting successes in metros and urban markets, organised retail is also emerging as new fancy in rural India. Big players like ITC, Godrej and DCM Shriram

What’s in breakfast?

What’s in breakfast?

0 / August 17, 2011 7:51 AM

The breakfast market in India has largely been dominated by traditional Indian nashtaâ. However, over the last few years, marketers like PepsiCo, Britannia, Marico, Kellogg’s, MTR Foods, Nestle, Dabur, etc. have been able to make some space for themselves at

Up the ladder

Up the ladder

0 / August 17, 2011 7:04 AM

A product is quickly outdated…but a brand is timeless. Thus, it takes years of hard work for a product to metamorphose into a brand and strong brands are built on intangible attributes, ones that emotionally connect with consumers. Most marketers

A twisted journey

A twisted journey

0 / August 16, 2011 12:15 PM

Be it Holi or Diwali, the one snack that replaces your local namkeens (snacks) just completed a successful decade.  And this snack comes from the house of Pepsico.  Kurkure, the tangy twisted wafer is credited for creating a new category

Rousing the consumers

Rousing the consumers

0 / August 16, 2011 11:46 AM

The book ‘Built to Love’ elaborates on emotions related to a product’s identity in the market.  Authored by Peter      Boatwright, Associate Professor of Marketing in the Tepper School of Business at Carnegie Mellon University and Jonathan Cagan, George Tallman and

A tab on style

A tab on style

0 / August 16, 2011 11:27 AM

  The tablet market in India may be in its nascent stage, but is already witnessing intense competition. The latest to join the war – already being fought between Apple iPad, Samsung Galaxy Tab, Dell Streak, OlivePad, Asus Eee Pad