The eighth P – Policy
0Twenty years ago, when colour televisions were a sign of the lower middle class moving up to the upper middle class; and which one to buy – was an easy choice. BPL of course, and Kelvinator for a refrigerator. The
Pitchonnet Open IPL Quiz
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Pitch CMO Summit 2011, New Delhi
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JUNE 2011
Only the connected thrive
0Need to be socially connected is an age old emotional need. History of human communication is almost 50,000 years old. It has helped mankind spread from Africa to all over the globe. Possibly the drums were the first machines that
Can the riddle really be solved?
0Imagination rules the world — Napoleon Bonaparte ————————– A Google search on “Rules of Marketing” yields 634 million results in less than 0.10 seconds and a Wikipedia page can introduce you to 38 types of marketing! There were no
Q&A : Brands should not change theme while repositioning
0Q: We are majorly a biscuit producing company and our target group is middle class consumers in metro cities and sub-urban areas across India. We want to reposition one of our leading biscuit brands as a snack in the Indian
Mapping the Marketers’ Mind
0Introduction Have we cracked the rural puzzle? The first reaction of most of the marketers to this question will perhaps be “Yes”. But stop for a moment and think again. Look around and see how many products are there which
A live deal
0Idiot box is bringing some serious business for marketers. It’s no longer just sauna belts and beauty products that are being sold through TV. In 24-hour home shop channels, marketers have found a new distribution platform that they are not
Instant gratification
0What Amartya Sen, renowned economist and author, terms as an innate common behaviour among Indians in his popular book ‘Argumentative Indian’, is something that Future Group and Tata Docomo together have tweaked into ‘talkative Indian’ to coin a part of
“India is a complex market”
0Sandeep Aurora, Director, Marketing, Intel South Asia , has been with the company for over 14 years now, and is an industry veteran with an experience of over 20 years. An alumni of IMT, Ghaziabad, his professional strengths lie in
Not an easy bake
0The confectionery behemoth Cadbury is now expanding its wings in the biscuit category with the launch of Oreo biscuits. The company launched Oreo a couple of months back and is vying for a fair share of the quickly expanding cream
A new spin!
0The moment of ‘truth’ is finally here for Mahindra. Its erstwhile Logan, which was a product of the marriage between Mahindra and French car-maker, Renault, has been renamed Verito, after the marriage broke down last year, and Mahindra Renault Pvt
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