Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Daniel Pink in his book ‘A Whole New Mind’ posits that the future of all successful businesses would be driven by right-brained thinkers; the connectors and communicators who possess the six critical senses of design, story, symphony, empathy, play and
As we celebrate the women marketers of India, here’s a lady, who’s moved up the ranks in a marketing career, to be the Managing Director of one of the biggest Food & Beverages company of India – Britannia. Vinita Bali,
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Over the past couple of years the Indian TV industry is witnessing a shift in TV viewing. The reason is that India has a fairly large young population, which has become conscious about the quality of television content. The youth
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