Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Whirlpool features in the ‘50 Hits’ list not for any great product innovation or innovative promotional campaign. Amongst the 49 other odd brands, it is one brand that has been chosen for its post sales service, an are neglected by
Smart Quotient: Linking DTH services Tata Sky, the JV between the TATA Group and STAR came up with its Tata Sky Mobile Access application, Sky in association with Ryz Media. The application became the most downloaded application on the App Store
Smart Quotient: An easy option for customers to report complaints It is almost a Herculean task for banks to maintain a strong customer relationship especially when it comes to tackling their complaints. However, there is some good news for customers to
Smart Quotient: Relating the product to the aspirations of the TG To promote the men’s grooming range of appliances, Philips Electronics India launched a month long promotional activity, titled the ‘Groom-Vroom Challenge’. The activity started online, when Philips launched the contest
Smart Quotient: The unique design and the promised toy Like the Easter eggs, Kinderjoy is a brand that has vowed the Indian kids. Though not new to the world, it’s been just a little more than a year since the product
Smart Quotient: Introducing a specific men’s grooming range According to Euromonitor International, the men’s grooming value sales in India grew by 19 per cent in 2010, to reach almost ` 2,500 crore, which was over and above the predicted CAGR of
Smart Quotient: Eye-catching one-liners on hoardings Low-cost carrier, Indigo, launched its international flights to Gulf, Southeast Asia, from September 1. While, flights to Dubai, Bangkok and Singapore from Delhi commenced from September 1, Mumbai was connected with Bangkog and Dubai from
Smart Quotient: Building a base by advertising before time Days ahead of the launch of mobile number portability in India, Idea Cellular started a helpline number to clear out doubts about the new provision. The helpline was promoted through a television
Smart Quotient: Re-branding through an emotional appeal Hero MotoCorp (formerly known as Hero Honda) unveiled its new global corporate identity post the split between the Munjals and Japanese brand Honda. Hero MotoCorp hired Wolff Olins, a global brand & innovation
Smart Quotient: Pushing Google products through one TVC There are no two opinions about Google Chrome being one of the fastest browsers today. While, IE, Chrome and Firefox, and even Opera, all advertise on the web, what was the need for
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