Lip service?
0The last month or so, saw a lot of similar kind of advertising, which can be dubbed as movement marketing, and if it’s a coincidence that they were launched along side the Anna Hazare movement, it’s a beautiful coincidence. Hum
Pitchonnet Open IPL Quiz
Featured Story
Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Pitch CMO Summit 2011, New Delhi
Latest
-
Pregnancy is stylish: Destination Maternity assures to-be-mums 0
-
Parle G baby in pursuit of Gold 0
-
Pinkberry swirls into Indian yogurt market 0
-
Vu flashes 3D cameras 0
-
A new M from Merc; Peter Honegg happy at No 2 position 0
-
Rowdy Rathore to sell Dream Yuga; Will the Akshay-Honda pair gel? 1
-
In demand: Eco-friendly brands 0
-
Are Van Heusen & Allen Solly wearing the right look? 0
-
Olympus dons a retro look to drive brand nostalgia 0
-
A ‘clean’ picture for Horlicks’ campaign 0
SEPTEMBER 2011
ITC: A decade of fun
0Ten years ago, when ITC forayed into the foods business, for a company well known for tobacco and hospitality, foods as a business proposition seemed an unnatural fit. While regulations certainly have put a tab on how one can promote
“Tata… is not known in Europe”
0Bernd Schmitt, Professor at Columbia Business School, New York is well known in the marketing world for his work in the field of experiential marketing. Many from the marketing community love to call him the guru of experiential marketing. Professor, consultant,
Call for action
0Persuasion through advertising is passé. Conversation with consumers is in. This is precisely why today, instead of being about selling, brand communication is more about sharing with consumers; where brands try to encompass consumer culture in their positioning and create
“Reaching out is a big challenge for a direct selling company”
0The direct selling industry in the country is estimated over Rs 7000 crore, growing at 24 per cent annually. Oriflame, the Swedish beauty brand in the direct selling space claims to contribute around 20-30 per cent to the industry. The
Homemade to Market Ready
0The challenge of food marketers is aptly described by Fred Allen: “Condensed milk is wonderful. I don’t see how they can get a cow to sit down on those little cans.” ………………………………. Roti, Kapda aur Makaan is a credo something
“If you want to deliver the best, you have to localise”
0For Sunay Bhasin, the newly appointed Marketing Head of Pizza Hut, every day at the job is a new challenge. With a vast exposure across retail, healthcare and FMCG sectors, the IIM Calcutta alumni, interacts with Ruchika Kumar of Pitch,
“We want to capture mind share first”
0Karthi Marshan joined Kotak Mahindra Bank in 2006. Currently functioning as the Group Head, Marketing, Marshan has a vast experience in the financial sector, and has been associated with IDBI Bank and is one of the co-founders of broking firm
A visual treat
0Intel Core Processors may be embedded technology, but the brand’s innovative digital marketing efforts are living up to its ‘Visibly Smart’ positioning. In a bid to engage consumers and promote its i5 processors, Intel recently launched a viral app called
Increasing footprints
0According to CRISIL (a global analytical company) major FMCG players in India, will continue to pursue acquisitions over the medium term, given the significant scope for expansion in under-penetrated product segments and geographies, and intensifying competition in the domestic market.
Comments