Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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TV ratings for the first week of the Indian Premiere League’s (IPL) fifth season are out and the numbers are not very encouraging. And that may put a frown on some marketers’ faces who are betting big on this platform. However,
In a bid to push the consumption and brand recall of its cool oil ‘Navratna Tail’ among rural consumers, Emami has launched a wall painting campaign in the remote areas of Madhya Pradesh, Maharashtra and Gujarat. FMCG and personal and
In an experiential marketing initiative, Absolut, the vodka brand is engaging the youth through music at fairs. Using India Art Fair as a platform, Pernod Ricard India, the company that sells the brand in India, installed 10 Absolut labelled bottles
It’s a challenge to create recall and loyalty in a low involvement category like plywood. Greenply, one of the leading companies manufacturing plywood in India is trying to engage the consumer with an attempt to create the largest graffiti wall
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