Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Pregnancy is stylish: Destination Maternity assures to-be-mums 0
Parle G baby in pursuit of Gold 0
Pinkberry swirls into Indian yogurt market 0
Vu flashes 3D cameras 0
A new M from Merc; Peter Honegg happy at No 2 position 0
Rowdy Rathore to sell Dream Yuga; Will the Akshay-Honda pair gel? 1
In demand: Eco-friendly brands 0
Are Van Heusen & Allen Solly wearing the right look? 0
Olympus dons a retro look to drive brand nostalgia 0
A ‘clean’ picture for Horlicks’ campaign 0
Winning with customers requires that businesses move beyond building preference for a brand, even beyond building loyalty. Consumers don’t want to consume, they want to love. They want to engage on an emotional level, in a way that is relevant.
When I started to work at General Electric, marketing had the cachet of social media. It was new; it was different; it was going to revolutionize business. Every advertising agency wanted to be its clients’ “marketing partner.” What is marketing?
Some of the most compelling innovations of our time are poised to emerge not in the U.S. or other developed countries but in emerging markets such as China and India. Dubbed “reverse innovation,” the concept encompasses any innovation that is
Working with brands every day, we can get lost in all the ways to measure and monitor them. To best help them grow, we need to take a step back to remember why we get excited about brands in the
Comments