ADVERTISING

Mixed reactions to TAM-ASCI tie-up

Mixed reactions to TAM-ASCI tie-up

0 / April 18, 2012 6:35 AM

In a move to strengthen the process of regulating advertising content in India, the Advertising Standards Council of India (ASCI) joined hands with TAM Media Research to launch National Advertising Monitoring Service (NAMS). According to I Venkat, Chairman, ASCI, “The

Trust in TV ads drops in India: Nielsen

Trust in TV ads drops in India: Nielsen

1 / April 11, 2012 9:35 AM

Nielsen’s survey – ‘Global Trust in Advertising Survey, 2011′ -  on the most trusted forms of advertising could be an eye opener for many marketers, who till now have clung onto traditional ways of advertising. It seems word-of-mouth canvassing for

Will Puma ‘pimp’ and get ‘horny’ for TV?

Will Puma ‘pimp’ and get ‘horny’ for TV?

2 / March 21, 2012 7:00 AM

Despite being a late entrant in the industry, Puma India, wanted to create a strong distribution foothold in India before embarking upon an aggressive advertising spree. For Puma India, ‘place’ has been one of the most important 4 Ps of

eBay finally wakes from slumber

eBay finally wakes from slumber

0 / March 21, 2012 6:58 AM

Online retail market is buzzing with activity with a host of new players hogging the limelight. With well crafted communication campaigns players such as Flipkart, OLX, 99 labels and Snapdeal are strong on consumer recall. However, this has left the

Polo now a part of IPL

Polo now a part of IPL

0 / March 21, 2012 6:55 AM

Riding on the IPL wave, German auto-maker Volkswagen India, has launched special IPL editions of its top selling models Vento and Polo. The IPL Edition II of the Volkswagen Polo and Vento will be available in the top variants of

Brand communication: Get real

Brand communication: Get real

0 / March 19, 2012 8:35 AM

Sanjeet Ahluwalia swapped his drive with Ford Figo. As he tweeted and shared his experiences on Facebook, a non-celebrity became the face of the brand. It isn’t just Ford that is experimenting with this trend; brands such as Lenovo, TATA

The simmering war of cooling brands!

The simmering war of cooling brands!

0 / March 16, 2012 9:00 AM

With the sweaty and sultry summers all set to arrive, beverage marketers are also rolling up their sleeves to lure the consumers. And this time, Bollywood seems to be the flavour of the season for this category. Sprinkling stardust There

VisitBritain launches a GREAT marketing initiative

VisitBritain launches a GREAT marketing initiative

0 / March 15, 2012 9:21 AM

With Olympics approaching, Britain is being portrayed as a major tourist hotspot. Seeing India as a potential market for tourism, VisitBritain, Britain’s national tourism agency has unleashed the second phase of its marketing, under the GREAT positioning. Through this, Britain

Milkmaid comes out of hibernation

Milkmaid comes out of hibernation

1 / March 9, 2012 8:31 AM

Nestlé Milkmaid is set to celebrate 100 years in India in a rather creative way and quite literally so. Milkmaid, one of the first Nestlé brands to be available in the country, has come up with Milkmaid Creations which is

Japanese marketers on recovery path

Japanese marketers on recovery path

0 / March 7, 2012 8:35 AM

The earthquake triggered tsunami, in Japan last year, jolted not just Japan but the world at large. Several Japanese companies had to shut down their plants temporarily. Moreover, severe losses were reported in the businesses that find their origins in