Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Jeroen Boschma is a respected marketing expert and sought after international speaker. He is the co-author of ‘Passed Label and Lifestyle: adolescent communication in an adult perspective’. His latest book, ‘Generation Einstein, smarter, faster and socially more aware’ (2006), led
Big story emerging from the largest-ever study on our youth by CSDS-KAS [see last page for study details] is startling, to say the least. To have a better grasp of the youth, just look at the following facts: Young men
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