Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Jeroen Boschma is a respected marketing expert and sought after international speaker. He is the co-author of ‘Passed Label and Lifestyle: adolescent communication in an adult perspective’. His latest book, ‘Generation Einstein, smarter, faster and socially more aware’ (2006), led
There are certain brands in the marketplace that have stood the test of time and have emerged as winners in the perception of consumers. ‘Darwin’s Brands’ by Anand Halve traces the journey of such brands that have made their presence
Penguin India, India’s one of the largest book publishers has launched a Penguin collectibles and merchandise – mugs, notebooks, cloth bags, baggage tags, besides other – as a part of its 25th year celebrations. The range would be available across
A handy guide for both marketers and consumers, ‘Consumer Rights and You’, is all set to be launched today. Co-authored by Nabankur Gupta, Founder CEO, Nobby Brand Architects & Strategic Marketing Consultants and Rajyalakshmi Rao (Former Member & Judge, National
In an exclusive interview with Ashish Jha of Pitch, Pradeep Kashyap shares his insights into the key opportunities and challenges in rural and small town markets in India. How consumer behaviour has changed in small towns and rural markets over
In its second edition, the title ‘Rural Marketing’ authored by Pradeep Kashyap, CEO and Founder, MART, captures the changing trends and reflects on latest marketing initiatives in rural markets. Exploring new dimensions of rural marketing, the new edition comes with
The book ‘Built to Love’ elaborates on emotions related to a product’s identity in the market. Authored by Peter Boatwright, Associate Professor of Marketing in the Tepper School of Business at Carnegie Mellon University and Jonathan Cagan, George Tallman and
Don’t Go Away, We ‘ll be right back’ is the whackiest book ever written on advertising in my view. Indu Balachandran’s debut novel perhaps has the perfect blend of humor, wackiness, and wittiness while keeping the DNA (i.e. advertising) of
The Habit of Winning’ is a collection of 57 short stories about self-belief, perseverance, leadership and teamwork. In the book, author Prakash Iyer, who is also the Managing Director, Kimberly-Clark, brings inspiring lessons that range from Cola wars to cricketing
The book discusses ‘cross-communication’ as an effective marketing strategy to cope with emerging communication challenges amidst today’s fragmented media landscape where consumers are increasingly selective on where, when and how they retrieve information. Authors Kotaro Sugiyama, Senior Vice President, Dentsu
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