BOOK EXTRACTS

“FMCG offers huge opportunities”

“FMCG offers huge opportunities”

0 / November 22, 2011 5:18 PM

In an exclusive interview with Ashish Jha of Pitch, Pradeep Kashyap shares his insights into the key opportunities  and challenges in rural and small town markets in India. How consumer behaviour has changed in small towns and rural markets over

The changing ‘Bharat’

The changing ‘Bharat’

0 / November 22, 2011 4:57 PM

In its second edition, the title ‘Rural Marketing’ authored by Pradeep Kashyap, CEO and Founder, MART, captures the changing trends and reflects on latest marketing initiatives in rural markets. Exploring new dimensions of rural marketing, the new edition comes with

Rousing the consumers

Rousing the consumers

0 / August 16, 2011 11:46 AM

The book ‘Built to Love’ elaborates on emotions related to a product’s identity in the market.  Authored by Peter      Boatwright, Associate Professor of Marketing in the Tepper School of Business at Carnegie Mellon University and Jonathan Cagan, George Tallman and

A moral win

A moral win

0 / June 6, 2011 7:22 AM

The Habit of Winning’ is a collection of 57 short stories about self-belief, perseverance, leadership and teamwork.  In the book, author Prakash Iyer, who is also the Managing Director, Kimberly-Clark, brings inspiring lessons that range from Cola wars to cricketing

Connecting to consumers

Connecting to consumers

0 / May 12, 2011 8:35 AM

The book discusses ‘cross-communication’ as an effective marketing strategy to cope with emerging communication challenges amidst today’s fragmented media landscape where consumers are increasingly selective on where, when and how they retrieve information. Authors Kotaro Sugiyama, Senior Vice President,  Dentsu

Brand Building Advertising : The Method to the Madness

Brand Building Advertising : The Method to the Madness

0 / April 1, 2011 1:33 PM

The book is second in the series of case studies through which authors aim to share learning with the young professionals in the industry and students of marketing and advertising.  The first series was published in the year 2001. In

Unravelling the Indian economy

Unravelling the Indian economy

0 / September 10, 2010 7:53 AM

Dr Rajesh Shukla is Director of NCAER-CMCR. He is a  statistician,  specilised in  sample survey and data analysis. As a Senior Fellow (Chief Statistician) at NCAER, he has been involved for over 15 years in primary and secondary data based

Tasting the times

Tasting the times

0 / September 8, 2010 9:14 AM

Morgen Witzel is an honorary Senior Fellow at the University of Exeter Business School, and a Senior Consultant with the Winthrop Group of business historians. He has authored fifteen books on business and management, including ‘Management History’ and the best

“Indian political leadership needs to deliver!”

“Indian political leadership needs to deliver!”

0 / September 8, 2010 8:44 AM

Raghav Bahl gets candid with exchange4media Group’s Editorial Director, Amit Agnihotri, on idea behind the book. Excerpts: Why this theme for your book? The recession came at a very bad time (2007-2008) – we were at the peak of making

India or China Vs India and China

India or China Vs India and China

0 / September 8, 2010 8:24 AM

Raghav Bahl, Managing Director of the Network 18 Group, is credited with building one of the most successful Indian media companies of all times.  After building the media empire in the last decade, he turned author and wrote an incisive