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/ February 2, 2012 8:30 AM
There are certain brands in the marketplace that have stood the test of time and have emerged as winners in the perception of consumers. ‘Darwin’s Brands’ by Anand Halve traces the journey of such brands that have made their presence
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Purba Das / July 8, 2011 9:19 AM
Don’t Go Away, We ‘ll be right back’ is the whackiest book ever written on advertising in my view. Indu Balachandran’s debut novel perhaps has the perfect blend of humor, wackiness, and wittiness while keeping the DNA (i.e. advertising) of
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Ashish Jha / April 1, 2011 5:01 PM
Maybe it’s something about the title, but “Consumed” can be — and for those looking to be better in our industry, should be — consuming. Andrew Benett and Ann O’Reilly seek to answer the question of why we purchase, peruse
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Ashish Jha / March 20, 2011 6:05 AM
Does the definition of ‘Value’ remain confined to two basic components ‘benefit’ and ‘price’? Do consumers really want marketers to do ‘a little less conversation’ and go for ‘a little more action’? These are just a few of marketing dilemmas
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Ashish Jha / March 20, 2011 6:05 AM
What a consumer expects from a brand in today’s information-driven market today? It is ‘Brand Experience’ says the book ‘Brand Experience: The Marketing Mind-Game’. With plethora of options available to consumers in each and every product category, marketing is no
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Pitch / September 4, 2009 3:37 PM
Popularly called the ‘third umpire on branding’ in the adworld, Ramanujam Sridhar needs no introduction. One of the main brains behind the success of brands like BPL, Van Huesen, Henkel, Nutrine, Kurl-on, he hit the world of authors with One
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Pitch / September 4, 2009 3:31 PM
We are just pulling ourselves out of the worst recession of our time. For long believed that the Wall Street titans are impregnable and would last for ever. But what began last year’s sub-prime crisis in the US followed by
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Pitch / August 3, 2009 12:46 PM
Pioneering internet marketer Mark Joiner new book Integration marketing is all about getting big bigger and bigger. The author aptly piquet the reader’s curiosity with its sub-title ‘How small business becomes big businesses and big businesses become empires. Divided into
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Pitch / August 3, 2009 12:39 PM
This book—a compila-tion of the case studies on Indian youth undertaken by CSDS (Centre for the Study of Developing Societies, New Delhi) and KAS, (Konard-Adenauer-Stiftung, Germany), and published by Sage Publications—is the first nationwide study based on face-to-face interviews with
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Pitch / July 2, 2009 3:42 PM
I had no idea what was in store for me when I was posted as joint secretary, ministry of tourism in the summer of 2002. The pride of having contributed to Kerala’s emergence as a premier tourism destination had made
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