Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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The drink’s turned 40 already, yet the tangy refreshing spell on consumers hasn’t diminished. Riding on its ‘Lime n Lemoni’ promise, Limca, a sparkling drink in cloudy lemon segment, has evolved a lot since it was launched byChauhan-family owned Parle
Be it Holi or Diwali, the one snack that replaces your local namkeens (snacks) just completed a successful decade. And this snack comes from the house of Pepsico. Kurkure, the tangy twisted wafer is credited for creating a new category
Imagine the fun of having a mango, and associate it with a brand! Frooti is most likely the answer one would come up with. The packaged mango drink comes as the flagship product from Parle Agro, a company which came
It was Levi’s, the iconic American denim brand that originated the concept of branded jean wear in India, even before it was formally launched in the country – one and a half decade ago. Since then, it has effectively lodged
The adage ‘the more you sleep, the more you lose hence the lesser of it is better’ seems to have been turned on its head by Kurl-on, the largest branded mattress, which has perfected the art of sleeping into a
It isn’t often the case that the name of a brand is so finely intertwined with the product category it belongs to. However, this has been quite true for Bisleri, the bottled water brand from Ramesh Chouhan, the man who
These days brands are born almost everyday, but only a few are able to leave an imprint in the consumer mindscapes. Vatika, from the stable of the over 120-year-old Ayurvedic and natural product major Dabur India, has been one such
If there exists pain, there always will be a balm. Few brands in India can claim to command so much of immediate top-of-the-mind brand recall and popularity as does the ever-green pain-balm Amrutanjan. Starting with its first long-run campaign initiative
Reynolds is synonymous with writing, just like Bata is with footwear or Tata with tea or salts. The brand brings back memories of the ubiquitous blue-and-white pen— simple, cheap and dependable during those never-ending make-and-break annual school exams. Though originated
Ask any connoisseur of hard-drinks ‘What is Bacardi?’, and the chances of you getting a stare, a zipped smile or even a guffaw are as high as the ‘highs’ you might experience downing a few pegs of Bacardi Superior Rum.
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