Shock and Awe
1It’s a ‘not so swanky’ office – yet is appealing – at Level 4 of the Maxity Building in Bandra East (Mumbai), from where came some of the biggest marketing ideas that India Inc. has seen in the last two
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Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Pitch CMO Summit 2011, New Delhi
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Wark: Australian for success
0Nigel Wark is smitten by the diversity of India – the number of languages, the complexity of culture, religion, the festivities associated with the latter and consequently the number of auspicious days. While personally, this diversity humbles Wark, at the
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