GUEST COLUMNS

Magazine Special 2012: Column: Do we have it in us?

Magazine Special 2012: Column: Do we have it in us?

0 / April 21, 2012 12:53 PM

It’s not for nothing that the world is called a global village. Every part is connected to every other part, thanks to technology. For instance, we all know what and how Obama said or, the drama unfolded in our living

Magazine Special 2012: Column: An extensive ad life

Magazine Special 2012: Column: An extensive ad life

0 / April 21, 2012 12:24 PM

Market demands for products – utility, luxury or otherwise though share a symbiotic relationship with the economic environment of the country and will rise and fall with times; one cannot deny the importance of communication whatever be the situation.  After

Magazine Special 2012: Column: Digital! A boon

Magazine Special 2012: Column: Digital! A boon

0 / April 20, 2012 1:54 PM

The Indian magazine industry has been facing tough times over the past few years as readership and revenues stagnate. Not surprisingly, the industry is facing even tougher questions from advertisers and media agencies when it comes to allocations of media

Magazine Special 2012: Column: Evolve and reboot

Magazine Special 2012: Column: Evolve and reboot

0 / April 20, 2012 1:43 PM

Rewind to 22 years ago – privately-run satellite television started India’s media technology revolution in real terms. Mobile services entered as late as 1994 and connectivity being low and select, ensured penetration was minimal too. Even though present day broadband

Is IPL 5 floundering?

Is IPL 5 floundering?

0 / April 16, 2012 10:09 AM

The ratings are out and officially it looks like India’s love affair with instant cricket is hitting rocky patches. Official figures indicate a more than 1TVR fall for first six matches of IPL over last IPL, and last IPL was

An open Nano letter to Mr Tata and Mr Mistry

An open Nano letter to Mr Tata and Mr Mistry

9 / March 20, 2012 8:22 AM

Dear Sirs, Thanks a lot for giving us the Nano 2012. It’s claimed to be a better version of the former – technically, aesthetically, and functionally. This new avatar has not been tagged as ‘the common man’s car’ or ‘the

Yuvraj Singh: The brand ambassador of hope and courage

Yuvraj Singh: The brand ambassador of hope and courage

5 / March 5, 2012 8:30 AM

“Jab tak balla chal raha hai, thaat hai. Jab balla nahin chalega to…” The insurance ad definitely connects with the audience. Yuvraj’s natural self: both in terms of expressing the reality of life and his resilient spirit, makes the ad

The greatest Indian marketing campaign

The greatest Indian marketing campaign

2 / February 27, 2012 8:31 AM

If we were to scan across our collective memories to recollect the great marketing campaigns that India has seen, we would find our mindscape strewn with innumerable brands hailing from categories as diverse as social awareness to commodities to consumer

Marketing to kids in the 21st century

Marketing to kids in the 21st century

0 / February 20, 2012 9:16 AM

There is an advertising stereotype that exists for kids in advertising. The kids are supposed to be cute, wear a spectacle to add to cute value, they sit and watch TV, and run to parents demanding whatever latest they saw

“Technological innovation creates a differentiating edge”

“Technological innovation creates a differentiating edge”

0 / October 5, 2010 2:47 PM

India’s business environment is undergoing a dynamic process of change. To maintain market leadership in such a scenario, one has to continuously indulge in technological innovation. This has to be complemented by a strong marketing campaign to create an ‘impact’