WHO CARES!

Realty bites

Realty bites

0 / February 27, 2012 8:33 AM

I had heard from my parents and elders that it takes a life time to build up your home, and a lifetime of savings to own it. I put my dad’s entire retirement provident fund and gratuity along with a

Why this Kolaveri?

Why this Kolaveri?

0 / January 1, 2012 5:20 AM

Everybody seems to be asking this question? And as this column is supposed to be a rant, I could easily rename this from ‘Who Cares!’ to ‘Why this Kolaveri?’ I seem to partly know the answer – do service providers

Jaago marketer jaago!

Jaago marketer jaago!

0 / November 7, 2011 1:31 PM

Has the slowdown come in? That is the question everyone’s been asking these days. While marketers tried to be optimistic and did everything to lure the consumers, the bazaars told a different story. While official numbers are yet to come

The forbidden fruit

The forbidden fruit

0 / October 23, 2011 1:26 PM

What an irony? The week the biggest marketer of all times – Steve Jobs – died, India saw a launch of the world’s cheapest Tablet – Akash. Steve Jobs redefined both product innovation and design. Akash, though neither is an

Lip service?

Lip service?

0 / September 23, 2011 1:03 PM

The last month or so, saw a lot of similar kind of advertising, which can be dubbed as movement marketing, and if it’s a coincidence that they were launched along side the Anna Hazare movement, it’s a beautiful coincidence. Hum

Dial M for dummies

Dial M for dummies

0 / August 23, 2011 1:33 PM

There’s something about Apple products that divides the world into two. There’s no middle path. I belong to the group who to put it mildly, doesn’t like Apple. And doesn’t want to ‘secretly’ possess one. To my defence, it’s Apple

Where’s our ‘Secret’?

Where’s our ‘Secret’?

3 / July 23, 2011 1:35 PM

The inspiration for the topic this time is Mr Kishore Biyani’s tweet last month: “Been to Haridwar. Understood why we don’t sell swimwear, we urgently need our own hosiery brand.”That set my train of thought on the clutter in communication

The eighth P – Policy

The eighth P – Policy

0 / June 23, 2011 1:37 PM

Twenty years ago, when colour televisions were a sign of the lower middle class moving up to the upper middle class; and which one to buy – was an easy choice. BPL of course, and Kelvinator for a refrigerator. The

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