Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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There has been a lot of action in the magazine industry in the last few years. While newspapers are directly competing with TV, newspapers are trying to take the mantle donned by magazines a few years back – being analytical.
Over the last couple of years, while TV might have become the favourite medium of marketers to reach out to the consumers, and did garner the lion’s share in the entire pie, print still hasn’t lost its sheen, and takes
In a candid chat with Ruchika Kumar of Pitch, Nigel Wark talks about key marketing strategies for Ford India. Excerpts: What are some of your key learnings from your postings in Australia, New Zealand, Thailand and India? That the customer
It’s a ‘not so swanky’ office – yet is appealing – at Level 4 of the Maxity Building in Bandra East (Mumbai), from where came some of the biggest marketing ideas that India Inc. has seen in the last two
Nigel Wark is smitten by the diversity of India – the number of languages, the complexity of culture, religion, the festivities associated with the latter and consequently the number of auspicious days. While personally, this diversity humbles Wark, at the
A marketers job goes beyond understanding consumer behaviour and to some extent involves an understanding of anthropology too, which makes his job that much difficult. Can someone from outside come and understand the local sensibilities better, particularly when you are
Whirlpool features in the ‘50 Hits’ list not for any great product innovation or innovative promotional campaign. Amongst the 49 other odd brands, it is one brand that has been chosen for its post sales service, an are neglected by
Smart Quotient: Linking DTH services Tata Sky, the JV between the TATA Group and STAR came up with its Tata Sky Mobile Access application, Sky in association with Ryz Media. The application became the most downloaded application on the App Store
Smart Quotient: An easy option for customers to report complaints It is almost a Herculean task for banks to maintain a strong customer relationship especially when it comes to tackling their complaints. However, there is some good news for customers to
Smart Quotient: Relating the product to the aspirations of the TG To promote the men’s grooming range of appliances, Philips Electronics India launched a month long promotional activity, titled the ‘Groom-Vroom Challenge’. The activity started online, when Philips launched the contest
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