Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Deccan Chargers might have disappointed their Hyderabadi fans with a dismal show in the ongoing season of the Indian Premier League (IPL) but the team sponsor Emirates is surely trying to regain lost ground and give its fans at least
The fifth season of the Indian Premier League (IPL) is halfway through and there have been some interesting trends emerging. While Television ratings and sponsorships, which have been the most sought after in the first few seasons have seen a
Cricket tournaments have always been an important media platform for marketers targeting male consumers. In this season of IPL, men personal care brand Garnier MEN is trying to lure male consumers by associating itself with their favourite sport. The brand
Falling TV ratings and cautious advertisers have been key characteristics of the ongoing season of IPL. While on one hand categories like telecom and beverages have been very enthusiastic on the use of this media platform, there are others like
IPL’s fifth season has been on for three weeks now and so far the TV ratings and marketers’ enthusiasm both have been lower than previous seasons. But many feel there is nothing to worry, IPL is just maturing like any
With its primary target audience being male, cricket has always been an integral part of Hyundai Motors India’s media plan in the last two years. In fact, the automobile player was amongst the key sponsors of the Cricket World Cup
TV ratings for the first week of the Indian Premiere League’s (IPL) fifth season are out and the numbers are not very encouraging. And that may put a frown on some marketers’ faces who are betting big on this platform. However,
The ratings are out and officially it looks like India’s love affair with instant cricket is hitting rocky patches. Official figures indicate a more than 1TVR fall for first six matches of IPL over last IPL, and last IPL was
Guerrilla marketing or ambush marketing is quite common around big sports related event. The most common form of guerrilla/ambush marketing is seen when one brand pays to become an official sponsor of an event and another competing brand attempts to
Marketers’ enthusiasm for the fifth season of the Indian Premiere League (IPL) has been varied. Some of the categories like consumer durables and automobiles which were heavy on the platform until last time are staying away while new brands and
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