EXPERIENCE

Tata Nano kickstarts experiential drive for revival

Tata Nano kickstarts experiential drive for revival

0 / May 14, 2012 6:35 AM

Nano, the smallest car from the Tata Motors stable, is on the road to recovery, or is it? After a spate of drawbacks in the form of a weak engine and a weaker brand proposition as the cheapest car, which

Nokia paid content now easily accessible to Vodafone & Airtel users

Nokia paid content now easily accessible to Vodafone & Airtel users

0 / May 10, 2012 6:45 AM

Mobile handset maker Nokia has partnered with the largest GSM telecom operators Vodafone India and Bharti Airtel to offer integrated billing solutions on the Nokia Store. Subscribers of the two telecom companies can download a host of paid content from

Brand communication: Get real

Brand communication: Get real

0 / March 19, 2012 8:35 AM

Sanjeet Ahluwalia swapped his drive with Ford Figo. As he tweeted and shared his experiences on Facebook, a non-celebrity became the face of the brand. It isn’t just Ford that is experimenting with this trend; brands such as Lenovo, TATA

Absolut visits fairs to target youth

Absolut visits fairs to target youth

0 / January 31, 2012 8:29 AM

In an experiential marketing initiative, Absolut, the vodka brand is engaging the youth through music at fairs. Using India Art Fair as a platform, Pernod Ricard India, the company that sells the brand in India, installed 10 Absolut labelled bottles

Augmented Reality: Are Indian marketers ready for it?

Augmented Reality: Are Indian marketers ready for it?

2 / January 30, 2012 9:14 AM

Move over Virtual Reality (VR). It’s time for Augmented Reality (AR) that’s the new buzz word for marketers. As an ‘experience’ tool, while AR gives a more real feel to users/customers, it is an expensive tool that is keeping marketers

Sound aesthetics!

Sound aesthetics!

0 / September 10, 2011 8:31 AM

Place: Bose Showroom, New Delhi The first look “Impressive!” I would say. “Uncluttered,” my next thought, which certainly was unfamiliar, if you compare to other electronic showrooms, which are packed around with gadgets, furniture pieces, promotional furniture, and other accessories.